The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
Puma has announced a collaboration with Google Cloud aimed at enhancing its online retail operations worldwide. The partnership will leverage Google Cloud’s data, analytics, and AI solutions to optimize the online shopping experience for Puma’s customers.
Amazon has unveiled Rufus, a new shopping assistant that uses generative artificial intelligence (AI) to help customers search for products. Rufus launched on Feb. 1 in beta version to a small group of US customers using Amazon’s mobile app. The tool will progressively roll out to the rest of its ...
In a plan subject to approval from the UK’s Competition and Markets Authority (CMA), Google is hoping to eliminate the third-party cookie from its browser, Chrome, in the second half of this year.
The online marketplace StockX has rolled out its own shopping experience on Apple’s newly debuted spatial computer, Apple Vision Pro, via a proprietary app. This immersive platform boasts a range of features, including a virtual sneaker showcase featuring 3D models, live market data, and a unique “Shop the Look” function ...
Austrian company Fischer Sports GmbH has launched its 100 Years NFT Ski Bundle, available since Feb. 14, 2024, which allows fans to immerse themselves in both the history of skiing and the futuristic world of digital collectibles. This makes the 100-year-old company one of the first ski companies to pioneer ...
Columbia Sportswear has partnered with Intuitive Machines, a space exploration company, to advance its technologies and material innovations. The goal is to “lay the foundation for a sustainable human presence on the moon” with Omni-Heat Infinity, a proprietary heat-reflective technology developed by Columbia.
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?