Our exclusive industry analysis including our annual ranking of the global stock listed sporting goods companies (by market capitalization), the largest global sporting goods retailers, the analysis of European retail landscape as well as analysis and rankings in the athletic apparel, athletic footwear and sports equipment industry segment.  This is exclusive insight and analysis for Professional Members.

2020 Analysis

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Sporting goods industry stocks surged by 32% in Covid year


This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.


Big swings in the European sports retailers’ market shares


The overall consumption of sporting goods accelerated in Western Europe in 2019, posting increases of 4.0 percent in euros and 3.6 percent in local currencies, according to an annual study by SGI Europe. This can be compared with the increases of 2.7 percent and 1.6 percent, respetively, that we had ...


Analysis: Growth of nearly 7% in 2019 for the world’s major sports retailers


The American and European and editions of Sporting Goods Intelligence differ from each other insofar as they cover the sporting goods retailers operating in their respective territories on an exclusive basis. Every year, they cooperate to put out a ranking of the major sports retailers across the world, showing how they have performed against the market.


Analysis: The 10 major European sports retailers online


The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, and it has been accelerating during and after the first wave of the coronavirus pandemic. New business models and start-ups have disrupted classic sales channels. Players with strong roots in technology, data and innovation have been taking an increasing share of the market, profiting from deep consumer insights and trends. But brand awareness, people, careers and leadership are still playing a strong role in the success of any venture, as many of the examined companies stress on their B2B websites.


Sports stocks rose by 10.8% in Q3


The sporting goods sector confirmed its resilience in the third quarter of 2020 with an average increase of 10.8 percent in the public companies’ share price between June 30 and Sept. 30. Comparatively, two relatively bullish American indexes, the Dow Jones 30 and the S&P 500, posted gains of only ...


Analysis: The sports apparel market’s growth slows down


After the 8.3 percent gain that they had registered in 2018, the revenues generated by the major sports brands from sports clothing grew at a slower pace in 2019 in terms of U.S. dollars. The absence of a major international mega-event and the appreciation of the dollar were two obvious ...


Analysis: The global athletic shoe market grew by 6.7% in 2019


The global market for athletic footwear enjoyed solid growth of 6.7 percent at the wholesale level last year, reaching a level of $70.9 billion, according to an annual analysis by Sporting Goods Intelligence of the major sports brands’ performance in this segment. It would have risen a little more without ...


Executive Survey: Sports and outdoor brands are pushing DTC


While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.


Analysis: The market for sports equipment grew by 3.5% last year


By the estimate of Sporting Goods Intelligence, the global market for sports equipment grew by 3.5 percent, from $80,599 million to $83,459 million, over the course of last year. The 4.0 percent gain of 2018 had been slightly higher, after two years of nearly flat results.


NPD measures the impact of Covid-19 in Europe and China


The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...


Analysis: Sporting goods industry stocks rebound 34.5% in Q2


Investors are evidently persuaded now that the sporting goods sector will recover from the Covid-19 crisis better than others. The share prices of the public companies in the sector went up on average by 34.5 percent between the end of the first quarter and the end of the second quarter ...


Analysis: What is happening with Covid-19 on the retail front?


The retail lockdown in Germany is estimated to have caused a drop of 60 percent at brick-and-mortar stores in the fashion sector in general in March, as compared to the same month a year ago, although they were open in the first few days of the month. The trend will ...


Analysis: Covid-19 sinks sporting goods industry stocks


Declining more than the stock market in general, the share prices of public sporting goods companies have taken a serious beating since the Covid-19 outbreak began with the start of the Chinese New Year, falling overall by 32.3 percent on average through the end of the first quarter.


Global industry stocks leap by 46%, led by sports retailers


This exclusive chart shows the market capitalization development of the top 85 stock listed sporting goods companies (2019 to 2018). This is exclusive data and analysis for Professional Members.


What next in 2020 and beyond?


Many brand and retailers ar on a mission to reinvent themselves. Which companies are leading the pace and why and what are key trends?

2019 Analysis


The global sports retail chains grew by 5% in 2018


The largest integrated sporting goods retailers in the world grew overall by 5 percent in local currencies on an average weighted basis in 2018, with big differences from one region to the other, according to an annual study by Sporting Goods Intelligence. In terms of dollars, the 57 retail companies ...


The European sports market remains flattish


As in 2017, the Western European sporting goods market was almost flat overall in 2018, going up in some countries and declining in others, with some retailers outperforming it, according to an annual exclusive study of 15 markets by SGI Europe. In terms of currencies, the market rose by 2.7 ...


Strong growth for sports apparel globally in 2018


Mirroring trends in the athletic footwear market, which grew at a similar rate last year (see our previous issue), global sales of apparel by sporting goods companies to the trade moved up by 9.0 percent in dollar terms in 2018 to an estimated $89.7 billion, according to an annual survey ...


Asia-Pacific overtakes Europe in a buoyant sports footwear market


Driven by a booming Chinese market and by the growing lifestyle sneaker trend, the branded athletic footwear market grew by 8.9 percent to a new record of $66.7 billion in terms of invoiced sales in dollars in 2018, according to an annual survey by Sporting Goods Intelligence. Retailers did not ...


Some sports equipment brands improved in 2018


After posting modest improvements of 1.4 percent in 2016 and 0.2 percent in 2017, the global branded sports equipment market booked a stronger 3.0 percent increase in dollars in 2018 at the wholesale level, building up to a total of $80.0 billion, according to a survey of the major vendors ...

Market Report China

The Sporting Goods Market in China


This report of more than 330 pages is now available for download if you are a premium member. Published 2016 in partnership with ISPO and the EMLyon business school, it covers mainly five sports categories in the Chinese market: Fitness, Running, Team sports, Snow sports + Outdoor.


Market capitalization of global sporting goods industry sector increased by 10.1 percent in 2018


The stock market capitalization of the global sporting goods industry sector increased by 10.1 percent in terms of local currencies in 2018, in contrast with major declines in stock indexes worldwide, especially toward the end of the year.


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