Our exclusive industry analysis including our annual ranking of the global stock listed sporting goods companies (by market capitalization), the largest global sporting goods retailers, the analysis of European retail landscape as well as analysis and rankings in the athletic apparel, atheltic footwear and sports equipment industry segment.  This is exclusive insight and analysis for Professional Members.

2020 Analysis



Analysis: What is happening with Covid-19 on the retail front?


The retail lockdown in Germany is estimated to have caused a drop of 60 percent at brick-and-mortar stores in the fashion sector in general in March, as compared to the same month a year ago, although they were open in the first few days of the month. The trend will ...



Analysis: Covid-19 sinks industry stocks


Declining more than the stock market in general, the share prices of public sporting goods companies have taken a serious beating since the coronavirus outbreak began with the start of the Chinese New Year, falling overall by 32.3 percent on average through the end of the first quarter.



Global industry stocks leap by 46%, led by sports retailers


This exclusive chart shows the market capitalization development of the top 85 stock listed sporting goods companies (2019 to 2018). This is exclusive data and analysis for Professional Members.



What next in 2020 and beyond?


Many brand and retailers ar on a mission to reinvent themselves. Which companies are leading the pace and why and what are key trends?

2019 Analysis



The global sports retail chains grew by 5% in 2018


The largest integrated sporting goods retailers in the world grew overall by 5 percent in local currencies on an average weighted basis in 2018, with big differences from one region to the other, according to an annual study by Sporting Goods Intelligence. In terms of dollars, the 57 retail companies ...



The European sports market remains flattish


As in 2017, the Western European sporting goods market was almost flat overall in 2018, going up in some countries and declining in others, with some retailers outperforming it, according to an annual exclusive study of 15 markets by SGI Europe. In terms of currencies, the market rose by 2.7 ...



Strong growth for sports apparel globally in 2018


Mirroring trends in the athletic footwear market, which grew at a similar rate last year (see our previous issue), global sales of apparel by sporting goods companies to the trade moved up by 9.0 percent in dollar terms in 2018 to an estimated $89.7 billion, according to an annual survey ...



Asia-Pacific overtakes Europe in a buoyant sports footwear market


Driven by a booming Chinese market and by the growing lifestyle sneaker trend, the branded athletic footwear market grew by 8.9 percent to a new record of $66.7 billion in terms of invoiced sales in dollars in 2018, according to an annual survey by Sporting Goods Intelligence. Retailers did not ...



Some sports equipment brands improved in 2018


After posting modest improvements of 1.4 percent in 2016 and 0.2 percent in 2017, the global branded sports equipment market booked a stronger 3.0 percent increase in dollars in 2018 at the wholesale level, building up to a total of $80.0 billion, according to a survey of the major vendors ...

Market Report China

Market Reports (EDM)

The Sporting Goods Market in China


This report of more than 330 pages is now available for download if you are a premium member. Published 2016 in partnership with ISPO and the EMLyon business school, it covers mainly five sports categories in the Chinese market: Fitness, Running, Team sports, Snow sports + Outdoor.



Market capitalization of global sporting goods industry sector increased by 10.1 percent in 2018


The stock market capitalization of the global sporting goods industry sector increased by 10.1 percent in terms of local currencies in 2018, in contrast with major declines in stock indexes worldwide, especially toward the end of the year.