Today's Must Read
New AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
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IN THE SPOTLIGHT
CNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
Olympics face rival views on climate legacy
The IOC claims a milestone in responsible Games delivery; athletes and advocacy groups say the bar needs to move much higher, and faster.
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Asics posts record year and lifts 2026 targets
Sales rose to €4.79 billion in a record year. Europe led revenue while Japan remained the key profit driver. Management targets further growth and margin expansion in 2026.
Asics EMEA posts record 2025 revenue
The Japanese brand’s European division saw SportStyle surge 44% while maintaining #1 position in performance running across five key markets.
Mizuno is doing well: Margins at record levels
The Japanese sporting goods group achieved record nine-month sales of €1.15 billion, up 6.8 percent year-on-year, as profitability hit new highs.
Gymshark enters Germany with premium retail partners
The British activewear brand opens its first German shop floors.
Davin Sons signs five brands for Indian sportswear MBOs
Delhi-based FMCG distributor enters organized sportswear retail by signing MOUs with Skechers, Reebok, Adidas, New Balance and Crocs.
Footasylum CEO Pujolar steps down after 2 years
Stephan Rahmede assumes interim leadership as UK athleisure retailer enters transformation phase following record fiscal results.
UK Gym Group raises guidance, speeds growth
The budget fitness chain exceeded opening targets and now projects earnings above consensus, backing the push with a £10m share buyback.
Largest sports-buyout fund yet closes at $1.2bn
Otro Capital’s inaugural fund more than doubles its $500m target, with investments already made in Alpine F1, Two Circles and FlexWork.
Nike wholesale turnaround extends beyond North America
Nike CEO Elliott Hill expects global wholesale momentum to extend beyond North America after restoring growth there, he told Bloomberg TV.
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Footasylum CEO Pujolar steps down after 2 years
Stephan Rahmede assumes interim leadership as UK athleisure retailer enters transformation phase following record fiscal results.
Claire Wood Named Vice President, Footwear Product Strategy at Brooks Running
Industry veteran returns to Brooks in newly created role to strengthen footwear innovation and product-to-market execution after strong 2025 revenue growth.
NFL Spain hires DAZN veteran Lina Carlos de Vergara
After building DAZN Spain from launch, the streaming executive takes on the NFL’s expansion challenge in a soccer-dominated market.
New AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
SPG adopts cloud solution to upgrade product operations
The licensed apparel company is replacing its legacy system to accelerate development cycles and support growth across brands including Browning and Carhartt.
Wearable AI ECG: fitness tracker and clinical health monitor
A new collaboration positions AI-driven cardiac analysis as the intelligence layer for wearable sensors, moving fitness tech into clinical diagnostics.
Branwyn lands on The Lead’s Foremost 50
Oregon-based challenger earns industry recognition for applying seamless knitting to natural fibers in women’s next-to-skin performance apparel
Olympics face rival views on climate legacy
The IOC claims a milestone in responsible Games delivery; athletes and advocacy groups say the bar needs to move much higher, and faster.
Worldly expands Scope 3 emissions tool
Platform now covers sporting goods, footwear, and home goods with primary data instead of estimates for regulatory compliance.
Branwyn lands on The Lead’s Foremost 50
Oregon-based challenger earns industry recognition for applying seamless knitting to natural fibers in women’s next-to-skin performance apparel
Fitness First UK bets on longevity to drive loyalty
New campaign pairs AI-benchmarked biological age testing with personalized programming to shift gym positioning toward clinical-grade longevity.
Premier League reportedly seeks to boost sponsorship revenue
The league is considering centralising 60% of perimeter advertising and adding new partners to its commercial portfolio, according to Sky News.
CNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
Chinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
UFC Gym enters mainland China market
The mixed martial arts organization’s fitness brand targets China’s growing demand for high-performance training and wellness experiences.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
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