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On makes Google Cloud its enterprise AI backbone
A migration run by agents becomes a template for other complex workflows, with data platforms next.
News briefs
Sporting goods brands join Microfiber Action Alliance
Nike, Patagonia, Under Armour, Lululemon, REI Co-op and Cotopaxi are founding members, convened by The Nature Conservancy.
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adidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
Fashion for Good launches Cotton Reloop Matrix
Fashion for Good’s new project tests recycled cotton yarns against real brand specifications, in labs and in mills.
Sporting goods brands join Microfiber Action Alliance
Nike, Patagonia, Under Armour, Lululemon, REI Co-op and Cotopaxi are founding members, convened by The Nature Conservancy.
On makes Google Cloud its enterprise AI backbone
A migration run by agents becomes a template for other complex workflows, with data platforms next.
Billion Rise adds Vietnam capacity that EU origin rules favor
The Hong Kong maker expects up to 100 million meters a year, and fabric made at the site can count toward EU duty cuts.
adidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
SIA: U.S. snowsports participants reach 31.96 million
Snowboarding gained riders while alpine skiing stayed flat, according to a new U.S. study by snowsports trade body SIA.
Testing group Hohenstein joins EMAS
Its first statement tracks a full year of on-site solar, more electric cars and a 2030 goal that counts offsets.
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Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
SATISFY as a store, but not a running store
SATISFY’s first Paris store has no product descriptions, items on slabs on the floor, and a custom scent modeled on a luxury fashion store.
From comfort to speed: Skechers joins super shoe race
The brand’s first super shoe weighs 5.9 oz in a men’s size 9 and is built for 5K to marathon distances.
Nike wants a race shoe for every runner
Nike says the entry model grew from runner feedback in China and that it tested the price with North American runners.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Head relaunches iPrestige and Prestige MP Limited
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
JOOLA POWER FX: player demand meets foam construction
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
Joma named official shoe of Spanish Padel Federation
The Spanish sportswear brand is now the federation’s official shoe. Neither party has disclosed how long the deal runs.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Under Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
Indian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
Hyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
Hyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
Technogym launches RUN X Club Finder
About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.
Oura postpones Nasdaq IPO citing market uncertainty
Oura pulled its Nasdaq listing eight days after launch, with 10-year yields at their highest since 2007.
London Marathon earns platinum sustainability rating
It is the first road race at the top ABW level and the fifth event overall, after Oslo, Zurich, Glasgow and Tokyo.
Fashion for Good launches Cotton Reloop Matrix
Fashion for Good’s new project tests recycled cotton yarns against real brand specifications, in labs and in mills.
Sporting goods brands join Microfiber Action Alliance
Nike, Patagonia, Under Armour, Lululemon, REI Co-op and Cotopaxi are founding members, convened by The Nature Conservancy.
Testing group Hohenstein joins EMAS
Its first statement tracks a full year of on-site solar, more electric cars and a 2030 goal that counts offsets.
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