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The world’s largest contract footwear manufacturer posted a 1.8 percent sales decline to $8.03 billion in fiscal 2025. Weak China retail weighed on results.

Article

Barclays upgrades Nike to Overweight

By Valentina Giannella

Barclays analyst sees peak investor pessimism on Nike, raising the price target to $73 as North America stabilizes and wholesale grows.

Case Study

How ASICS built a running platform empire

By Valentina Giannella

Seven acquisitions in seven years have made ASICS the world’s largest race registration operator. The financials back the thesis.

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STRATEGIES

Skechers makes its move on performance sport

2026-03-10T14:48:00+00:00By SGI Europe Editorial Team

Dutch premier league signing, cricket partnership and technical running launches show Skechers in a sustained bid for performance sport credibility.

PEOPLE

VF Corp names new North Face president

2026-03-11T14:12:00+00:00By SGI Europe Editorial Team

Caroline Brown exits after fewer than two years; Chris Goble to lead the outdoor brand with a commercial and product background.

FINANCIAL RESULTS

Gymshark hits record revenue in FY25
2026-03-13T12:10:00+00:00By SGI Europe Editorial Team
The UK activewear brand extends its growth streak to 13 years, though pre-tax profit fell to £7m as the brand prioritizes aggressive reinvestment.
DICK’S closes year with $17bn and a Foot Locker bet
2026-03-12T17:01:00+00:00By Valentina Giannella
Record sales for the DICK’S business and a $52m operating loss at Foot Locker: the numbers behind a transformational year
Yue Yuen 2025: Manufacturing stable, retail weighing on earnings
2026-03-12T16:19:00+00:00By Uschi Horner
The world’s largest contract footwear manufacturer posted a 1.8 percent sales decline to $8.03 billion in fiscal 2025. Weak China retail weighed on results.

Financial Results

CORPORATE

Group specializing in women’s football acquires new stake
2026-03-10T14:47:00+00:00By Pedro Rodríguez
The London-based ownership group Mercury13 now holds clubs in Italy, England and Spain, backed by Avenue Capital’s $1bn+ sports fund.
Ex-NFL players launch $150m sports fund
2026-03-09T17:00:00+00:00By Pedro Rodríguez
Terrence Murphy and Reggie Bush are betting on women’s sports and next-generation formats as the next frontier for institutional capital.
Wilson’s lululemon saga gets its own website
2026-03-06T17:58:00+00:00By Valentina Giannella
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.

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EVENTS

Germany’s golf fair Rheingolf draws 10,000 visitors
2026-03-11T07:06:00+00:00By SGI Europe Editorial Team
Intertextile Shanghai Spring debuts pet fashion area
2026-03-02T16:20:00+00:00By SGI Europe Editorial Team
PGA Show hits 16-year attendance high
2026-02-04T15:11:00+00:00By SGI Europe Editorial Team
EuroShop 2026, Feb. 22–26: Event guide
2026-02-02T07:15:00+00:00By SGI Europe Editorial Team

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RETAIL & SUPPLY

Authentic switches Reebok distributors in and around China
2026-03-11T13:46:00+00:00By Pedro Rodríguez
ABG names a newly incorporated Shanghai firm as Reebok’s new China distributor, replacing Tristate after two years of falling revenues.
On keeps marching: another China flagship
2026-03-10T13:43:00+00:00By SGI Europe Editorial Team
Swiss performance brand opens 802sqm flagship in Shenzhen as Asia-Pacific net sales surged 96% in 2025.
On opens first standalone store in Seoul
2026-03-09T18:53:00+00:00By SGI Europe Editorial Team
Swiss running brand On moves beyond department stores in South Korea with a three-floor standalone in Hannam-dong, opening March 12.

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CONSUMER

China moves – and the outdoor market follows
2026-03-05T19:01:00+00:00By Valentina Giannella
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
US survey maps the new brand heat race
2026-03-04T12:27:00+00:00By Valentina Giannella
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
Social: female athletes’ biggest asset – and liability
2026-02-25T22:16:00+00:00By Katalina Farkas and Valentina Giannella
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.

Consumer and demand

C-Suite Interviews

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PEOPLE & HR

Soqa’s founder on closing the female football product gap
2026-03-06T14:54:00+00:00By Susa Schreiner
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
Nike names new chief sustainability officer
2026-03-03T12:47:00+00:00By SGI Europe Editorial Team
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Toni Sailer: scaling exclusivity in luxury ski wear
2026-03-02T19:00:00+00:00By Regina Henkel
The German-managed brand operates in 32 countries with hand-crafted, limited-edition ski apparel — and no plans to go mass market.

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TECHNOLOGY & AI

Roxfit raises £1.9m for AI HYROX training
2026-03-11T19:12:00+00:00By SGI Europe Editorial Team
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
Next-gen wearable patch PointFit wins VC backing
2026-03-09T16:11:00+00:00By SGI Europe Editorial Team
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Sportradar posts record revenues of €1.29bn
2026-03-03T19:12:00+00:00By Pedro Rodríguez
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.

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SGIE EXCLUSIVE REPORTS

Report: The German Performance Running Market 2025
2025-09-30T14:49:00+01:00
Exclusive data: How Chinese consumers shop for outdoor apparel online
2025-07-29T14:48:00+01:00
Exclusive data: How chinese consumers shop for sports footwear online
2025-06-02T11:51:00+01:00
Sporting Goods Industry Dynamics
2024-11-07T20:31:00+00:00

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SUSTAINABILITY & CSR

Thermore launches T2T insulation made from textile waste
2026-03-12T11:27:00+00:00By SGI Europe Editorial Team
The Milan-based insulation supplier’s new free fiber draws 80% of its content from post-industrial textile scrap — not downcycled.
Worldly names VP for human rights risk
2026-03-11T14:25:00+00:00By SGI Europe Editorial Team
Supply chain intelligence platform Worldly taps a 12-year Walmart responsible sourcing veteran as new regulations raise the stakes for social data.
Golden Goose posts 15% revenue growth in FY25
2026-03-04T14:56:00+00:00By Valentina Giannella
Italian luxury sneaker brand hits €734m in annual revenue as direct-to-consumer sales accelerate and new ownership takes shape.

More about sustainability & CSR

BRAND & PRODUCT MARKETING

ASICS offers funded trail adventure to two runners
2026-03-13T13:21:00+00:00By SGI Europe Editorial Team
Two runners in France, Spain, UK and Germany can win a fully funded trail trip. Applications close March 19.
Puma and Ferrari launch China GP limited collection
2026-03-13T12:41:00+00:00By SGI Europe Editorial Team
A capsule timed to the 2026 Chinese GP channels Fire Horse imagery into Ferrari teamwear, distributing exclusively through Tmall and WeChat.
Saucony continues its campaign of invitation-only footraces
2026-03-12T16:10:00+00:00By Pedro Rodríguez
The invitation-only relay format, now staged in five cities, anchors Saucony’s record marketing investment as FY 2025 sales topped $533m.

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FOCUS CHINA

Puma and Ferrari launch China GP limited collection
2026-03-13T12:41:00+00:00By SGI Europe Editorial Team
On keeps marching: another China flagship
2026-03-10T13:43:00+00:00By SGI Europe Editorial Team
China moves – and the outdoor market follows
2026-03-05T19:01:00+00:00By Valentina Giannella

More about China

TRADE & TARIFFS

Sports brands and retailers in line for tariff refunds
2026-03-06T13:23:00+00:00By Valentina Giannella
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
Why trade fairs are critical infrastructure in tariff-disrupted markets
2026-03-04T11:55:00+00:00Sponsored by LTP Group
Sporting goods manufacturers are rediscovering fairs as essential tools for material validation. LTP Group explains why tactile interaction has become a strategic necessity.
New Balance bets on Made in USA in a tariff-torn era
2026-02-24T09:44:00+00:00By Valentina Giannella
The Boston brand’s latest domestic drop arrives as tariffs reshape sourcing debates across the US footwear industry.
Spain to tighten borders to low-value foreign e-commerce
2026-02-23T17:40:00+00:00By Pedro Rodríguez
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.

More about Tariffs and Trade

LEGAL

Spain to tighten borders to low-value foreign e-commerce
2026-02-23T17:40:00+00:00By Pedro Rodríguez
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
2026-02-19T15:21:00+00:00By SGI Europe Editorial Team
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
2026-02-05T14:21:00+00:00By SGI Europe Editorial Team
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
2025-12-30T13:40:00+00:00By SGI Europe Editorial Team
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.