Must-read
adidas told Bloomberg it won the World Cup
Spain and Argentina wore its kits in the final, and adidas is happy to let us know how much it sold.
Brooks Running signs first NZ Team footwear deal
The multi-year deal covers ceremonies, podiums and Villages from Glasgow 2026 through LA28.
arena renews USA Swimming deal through 2028
arena and USA Swimming have extended their Official Partner agreement through the 2028 Los Angeles Olympics.
adidas told Bloomberg it won the World Cup
Spain and Argentina wore its kits in the final, and adidas is happy to let us know how much it sold.
adidas revives black collar for All Blacks tour kit
A body-mapped jersey, a heritage polo, and a new four-year fixture with South Africa.
Brooks Running signs first NZ Team footwear deal
The multi-year deal covers ceremonies, podiums and Villages from Glasgow 2026 through LA28.
arena renews USA Swimming deal through 2028
arena and USA Swimming have extended their Official Partner agreement through the 2028 Los Angeles Olympics.
On’s CleanCloud: how much lower-carbon is it really?
On’s CleanCloud midsole can look significantly lower-carbon than conventional foam, but the result depends on how emissions are counted.
Lululemon backs nylon recycler Syntetica in $30m round
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
European Outdoor Week locks in Riva through 2029
A one-year experiment just became a three-year commitment, and pre-registration for 2027 is already open.
Superfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
China sport exports grow fastest beyond the West
Skateboard shipments rose 20.4 percent as China’s global export share topped 40 percent in the first half.
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Case study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
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The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
The Slazenger brand revival is a 43-minute comedy film
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
Kostyuk reaches Wimbledon quarterfinal in Wilson dress
Her second Wilson dress sold out in days. Now Marta Kostyuk has matched it with her first Wimbledon quarterfinal.
Djokovic joins General Atlantic as strategic advisor
The $126 billion firm hired Djokovic to co-invest in sport and health deals. He will also bring his voice to tennis’s governance debate.
Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Anta brand growth stalls as CEO exits
Anta brand’s Q2 growth trails group peers, reinforcing the case behind Xu Yang’s exit
MAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
No forecast for FY27: Frasers continues its acquisition spree
The British retail and investment group is reshaping its business as retail profit rises 22 percent.
China sport exports grow fastest beyond the West
Skateboard shipments rose 20.4 percent as China’s global export share topped 40 percent in the first half.
Onitsuka Tiger’s Tokyo flagship fuses Japan and Italy
Marble from Siena, black terrazzo, a facade in Tiger-Yellow: the brand’s biggest store reads like a Milan-Tokyo design dialogue.
Foot Locker’s US walls get a new brand: Salomon
The retailer trimmed its footwear wall by 30% this year. Now it plans to grow it again, selectively.
Nike’s refund check has arrived. The growth story hasn’t.
Nike has recovered nearly all of its $986 million tariff refund, but the cash windfall does little to answer lingering questions about growth, China and the progress of its turnaround.
adidas told Bloomberg it won the World Cup
Spain and Argentina wore its kits in the final, and adidas is happy to let us know how much it sold.
adidas revives black collar for All Blacks tour kit
A body-mapped jersey, a heritage polo, and a new four-year fixture with South Africa.
Brooks Running signs first NZ Team footwear deal
The multi-year deal covers ceremonies, podiums and Villages from Glasgow 2026 through LA28.
arena renews USA Swimming deal through 2028
arena and USA Swimming have extended their Official Partner agreement through the 2028 Los Angeles Olympics.
Superfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
Gravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
WHOOP hires Nike’s former CMO as members pass 3 million
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
Slovenian ski maker Elan names Žiga Schmidt interim director
Leon Korošec departs Slovenian ski manufacturer Elan after 25 years to become state secretary at Slovenia’s economy ministry.
Zumiez CFO Christopher Work to step down after 19 years
Zumiez’s longtime finance chief is exiting as the retailer launches a search for his successor.
On’s CleanCloud: how much lower-carbon is it really?
On’s CleanCloud midsole can look significantly lower-carbon than conventional foam, but the result depends on how emissions are counted.
Lululemon backs nylon recycler Syntetica in $30m round
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
YKK extends circularity into premium zipper line
The EXCELLA concept follows YKK’s existing recycled-polyester zipper line into a new, higher-visibility application.
Impact of sports: Sporting Goods brands are missing their biggest opportunity
Stop treating social purpose as a campaign. Start anchoring it in the company’s own objectives, says the MD of the Laureus Sport for Good Foundation Germany, Austria in our interview.
Lululemon backs nylon recycler Syntetica in $30m round
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
Decathlon fits 700 stores with digital price labels
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
Media firm Versant buys simulator firm Full Swing
Versant Media, parent of Golf Channel, pays $530 million for Full Swing, the tech behind TGL and Tiger Woods’ at-home simulator.
Prediction markets – The legal war
A federal appeals court backed Kalshi in April, but Ohio, Nevada and Massachusetts have sided with states seeking to ban it.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Intelligence, analysis and advice for the global sporting goods industry.
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