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French women want more women’s sport, French study finds
Women’s sport already reaches 41 percent of French women, and 35 percent want more of it. A study by Alice Milliat Foundation and Kantar, covering France, argues that the offer, not the appetite, keeps that interest from becoming habit.
Article
adidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
Article
Hyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
adidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
SIA: U.S. snowsports participants reach 31.96 million
Snowboarding gained riders while alpine skiing stayed flat, according to a new U.S. study by snowsports trade body SIA.
Testing group Hohenstein joins EMAS
Its first statement tracks a full year of on-site solar, more electric cars and a 2030 goal that counts offsets.
Hyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
Hyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
French women want more women’s sport, French study finds
Women’s sport already reaches 41 percent of French women, and 35 percent want more of it. A study by Alice Milliat Foundation and Kantar, covering France, argues that the offer, not the appetite, keeps that interest from becoming habit.
Pentland Brands selects Inspectorio for supply compliance
The group behind Speedo and Berghaus links product journey data to supplier compliance, and supplier rollout is under way.
Lululemon puts product and operations under new chiefs
Two newly created roles go to Nike and adidas veterans while searches for brand, communications and technology heads stay open
Li-Ning makes three moves in two weeks
Li-Ning’s global profile is rising, yet 1.2 percent of first-half revenue came from outside its home market. Where next?
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From comfort to speed: Skechers joins super shoe race
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Nike wants a race shoe for every runner
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Finishers launches official race bib resale in France
One marathon cut its no-show rate from 35 percent to 7 percent after Finishers took over bib resale.
Head relaunches iPrestige and Prestige MP Limited
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JOOLA POWER FX: player demand meets foam construction
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Joma named official shoe of Spanish Padel Federation
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Infront lands table tennis’ global sponsorship rights
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German DFB: Nike locks out Marc O’Polo too, not only adidas
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Apollo Sports Capital wants in to the NFL
Two senior Apollo Sports Capital executives have publicly declared the firm’s interest in the NFL, although the league’s list of approved private-equity firms has ever only shrunk.
Under Armour, SYZMIK sign flag football headgear deal
SYZMIK will manufacture the soft-shell headgear; Under Armour handles global distribution to consumers and wholesale accounts.
Indian cricket team RCB hits the Milan runway with PUMA
PUMA and designer Dhruv Kapoor turn the kit of IPL champion Royal Challengers Bengaluru into runway jackets.
Hyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
Hyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
Technogym launches RUN X Club Finder
About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.
Oura postpones Nasdaq IPO citing market uncertainty
Oura pulled its Nasdaq listing eight days after launch, with 10-year yields at their highest since 2007.
Testing group Hohenstein joins EMAS
Its first statement tracks a full year of on-site solar, more electric cars and a 2030 goal that counts offsets.
Pentland Brands selects Inspectorio for supply compliance
The group behind Speedo and Berghaus links product journey data to supplier compliance, and supplier rollout is under way.
FESI puts EU policymakers on the pitch
A Brussels tournament mixed Commission staff, brand teams and Younited players, and closed a drive of 1,000+ donated items.
Under Armour folds plant-based UNLESS into UA.com
The plant-based brand it bought in 2024 now sells through Under Armour’s main storefront.
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