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The latest sporting goods intelligence

To reach Gen-Z, Puma releases sustainability report as a podcast
Unions send open letter to Adidas demanding workers be compensated from Yeezy profits
Wolverine Worldwide appoints new company president and key brand leaders

News briefs
Mammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
Article
The Outdoor Industry Compass and EDM Publications are ready for OutDoor by ISPO!
By Sporting Goods Intelligence Editorial Team
It’s the most important event of the year, and we’ll be there! Find out more about the free panels we’re hosting and the experts joining us
Article
Gorpcore: The trend that could be bigger than athleisure
By Victoria Woollven
Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.

Article
Corinne Gensollen: Intersport is “entering a new era”
By Frédéric Tain
With more details of its “Grow Together Faster” plan released, we speak to Chair of Intersport International Corporation Corinne Gensollen
C-Suite Interview
Picture Organic Clothing CEO: “The biggest challenge is the fight against greenwashing”
B-Corp snowboarding brand Picture Organic and its CEO Julien Durant want to challenge the fast-fashion mindset and lead with transparency
C-Suite Interview
Margit Gosau: “In times of crisis, sport seems to become more important”
By Regina Henkel
In an exclusive interview, Margit Gosau CEO Sport 2000 reveals the group’s most successful categories and why Finland and Sweden are leaving

Sporting Goods 2022 – The top companies worldwide by sales and profit
2023-05-31T07:04:00+01:00By Bob McGee
Our updated 2022 Sporting Goods Scorecard brings you the industry winners, with revenue & profit development of 47 sporting goods companies.
Analysis: Sporting Goods Scorecard Q4 2022 – The top performers by sales and profit
2023-04-11T11:01:00+01:00By Bob McGee
Our Q4 Scorecard includes the revenue and profit development of 48 major sporting goods companies.
Analysis: Taking stock of sporting goods inventory levels
2023-03-29T05:10:00+01:00By Bob McGee
Our exclusive analysis of the inventory levels of some of the industry’s biggest brands, including how some are responding to the challenges

2023-05-25T07:03:00+01:00

2023-05-12T15:31:00+01:00Sponsored by ISPO

With over 600 exhibitors confirmed, find out how OutDoor by ISPO is attracting retailers, building community, and supporting sustainability

EU releases proposal for new green claims law
2023-03-23T11:28:00+00:00By Susanne Kern
With its new proposal for greenwashing legislation, the EU aims to protect consumers from greenwashing. But what exactly are the proposals?
Final Arbitration Judgements may not always be final
2023-03-17T15:48:00+00:00By Dr. Jochen M. Schaefer
Our legal expert explains a new ruling from Germany that may affect dispute resolutions, especially where a market leader is involved.
Understanding the GPSR and what it could mean for EU businesses
2023-02-07T09:28:00+00:00By Rutger Oldenhuis
Have you heard of the GPSR and do you know what it means for businesses in the EU? We explain the main points every brand needs to know