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BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
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Saucony drives Wolverine Worldwide to strong Q1
With Saucony now the fastest-growing brand and international at 20%, Wolverine’s earnings mix is shifting decisively away from its domestic wholesale base
Article
Canada Goose posts 18% Q4 revenue surge
Broad-based growth across all regions and channels, but gross margin pressure and a $8.4m store impairment cast a shadow on profitability.
Montirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
Vuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
Reebok kit partner for Ultimate Sevens rugby series
The US brand becomes the first company to join Ultimate Sevens’ founding commercial program, ahead of the competition’s September launch in Europe.
H&M and Lotto launch football-inspired menswear
The range launches May 21 in select stores and on hm.com, drawing on Lotto’s design archive with football-themed pieces.
HEAD named official ball of amateur padel circuit
Austrian manufacturer HEAD has secured its first official ball deal with the world’s largest amateur padel circuit, with a global rollout already in the works.
Technogym Q1 revenues rise double-digit
The Italian fitness equipment maker posted broad-based growth in Q1, with Italy and the wholesale channel among the standout performers.
CrossFit is Reebok’s live training stage
Equipping athletes and all event staff at one of Europe’s top CrossFit qualifiers, Reebok uses French Throwdown as a product credibility mechanism, not a logo play.
Saucony drives Wolverine Worldwide to strong Q1
With Saucony now the fastest-growing brand and international at 20%, Wolverine’s earnings mix is shifting decisively away from its domestic wholesale base
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Technogym Q1 revenues rise double-digit
The Italian fitness equipment maker posted broad-based growth in Q1, with Italy and the wholesale channel among the standout performers.
Saucony drives Wolverine Worldwide to strong Q1
With Saucony now the fastest-growing brand and international at 20%, Wolverine’s earnings mix is shifting decisively away from its domestic wholesale base
Canada Goose posts 18% Q4 revenue surge
Broad-based growth across all regions and channels, but gross margin pressure and a $8.4m store impairment cast a shadow on profitability.
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Montirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
Vuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
Reebok kit partner for Ultimate Sevens rugby series
The US brand becomes the first company to join Ultimate Sevens’ founding commercial program, ahead of the competition’s September launch in Europe.
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Activewear sells confidence. The data disagrees.
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Athletic footwear loses ground in US survey
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
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Former Nike’s women’s marketing VP joins Saucony
Wendy Kula, who led Nike’s North America women’s brand campaigns, moves to Saucony as CMO.
Mike Ashley admits role in Cowgill’s JD Sports exit
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Sympatex rescued, but the hard question remains
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Technogym scores 100/100 on ESG transparency
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YKK joins ZDHC as signatory supplier in May 2026
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GoPro tests whether its IP is worth more in defense
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Spain to tighten borders to low-value foreign e-commerce
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Adidas probes partner data breach
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Nike probed in the US for bias against white employees
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Nike pays Thai workers after five years
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Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
Vuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
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