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The latest sporting goods intelligence

Need to Know

  • ISPO Munich to open up to consumers and tourism

  • Asics cuts off some European retailers

  • Crocs raises guidance as Q2 revenues stride ahead

  • Skechers’ sales rise by 127.3%, driven by comfort trends

  • Danish Sportmaster fit for Nordic expansion

  • Covid outbreak closes major factories in Vietnam

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Infographic - SGI’s Sporting Goods Index outperforms MSCI Index

This exclusive chart shows the development of the top 86 stock listed sporting goods companies in comparison with the MSCI Index over the past 10 years (2010 to 2020). 

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Earnings - Q4 2020 and FY 2020 Results Adidas

This earnings briefing includes the highlights of the Q4 results and FY 2020 from Adidas.

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DTC sales of five major sports brands for 2019, 2020

This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.


Big swings in the European sports retailers’ market shares

The overall consumption of sporting goods accelerated in Western Europe in 2019, posting increases of 4.0 percent in euros and 3.6 percent in local currencies, according to an annual study by SGI Europe. This can be compared with the increases of 2.7 percent and 1.6 percent, respetively, that we had ...

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