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What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
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Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
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Whoop signs LeBron James as global ambassador
After 11 years as a member, LeBron James becomes a Whoop ambassador as the wearables brand eyes the stock market.
Adidas lines up Serie A ball deal as Puma’s exit looms
Reports say Adidas would take over Serie A’s official match ball from 2027/28, ending Puma’s five-season run with the league.
Asics softens the Gel-Nimbus with a new foam
The 29th Gel-Nimbus gets FF Luxe Plus foam and a wave-patterned sole as Asics guards its core running business.
Retro outline, new technology: Reebok’s Question recoded
The 30th-anniversary rebuild of Allen Iverson’s 1996 basketball shoe goes on sale in the US on Nov. 10, ahead of a global launch on Nov. 16.
Authentic Studios takes Muhammad Ali to Prime Video
The Greatest, co-produced by Authentic Brands Group, streams worldwide on Prime Video from Nov. 4 with all eight episodes.
Whoop signs LeBron James as global ambassador
After 11 years as a member, LeBron James becomes a Whoop ambassador as the wearables brand eyes the stock market.
Fandom on the Run: How K-pop Is Turning Fans into Runners
K-pop entertainment is muscling in on running events to cash in on fans.
To try or not to try – The state of marathon dreams
What coaching app Runna’s survey and race ballots reveal about people who dream of a marathon but never follow through.
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Mizuno names Mandrakas Sales Rep Sportstyle DACH
Wassilios Mandrakas joins Mizuno from Säck & Nolde on November 1 to lead Sportstyle sales in Germany and Austria.
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ROICA V550 stretch fabrics on show in Munich
Italian sportswear knitters lead the booth, from cycling grip fabrics to Merino base layers.
Textile recycling: The next challenge is scaling up
In recent years, the textile recycling industry has focused primarily on technological development.
Circular sportswear: matching construction to recovery
Designing sportswear for a circular economy includes deciding who prepares garments for recycling. LaMunt asks owners to remove zips and trims; Arc’teryx assigns disassembly to ReBIRD.
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Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
Asics softens the Gel-Nimbus with a new foam
The 29th Gel-Nimbus gets FF Luxe Plus foam and a wave-patterned sole as Asics guards its core running business.
Fandom on the Run: How K-pop Is Turning Fans into Runners
K-pop entertainment is muscling in on running events to cash in on fans.
To try or not to try – The state of marathon dreams
What coaching app Runna’s survey and race ballots reveal about people who dream of a marathon but never follow through.
Asics and Decathlon expand running business in India
Decathlon wants to keep beginners as they upgrade; Asics sells expertise to committed runners
Decathlon brings recycled carbon fiber to padel
Decathlon says swapping in recycled carbon cuts the hitting face’s footprint by about 31 percent. Suggested price: €130.
Meet the challenger: a local racket on Indonesia’s courts
Noble Heist competes with global names on recall, price and community trust, selling via padel clubs.
FIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
Premier Padel to sell data, streams to betting industry
Premier Padel has appointed iGame Media as its exclusive distributor of official betting data and live streams, covering more than 2,400 matches a year from the 2027 season – a deal the tour says will generate new revenue to reinvest in the professional game.
Retro outline, new technology: Reebok’s Question recoded
The 30th-anniversary rebuild of Allen Iverson’s 1996 basketball shoe goes on sale in the US on Nov. 10, ahead of a global launch on Nov. 16.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
German DFB: Nike locks out Marc O’Polo too, not only adidas
Nike’s DFB kit deal, worth over €100m a year through 2034, also ends Marc O’Polo’s off-field clothing role from 2027.
Whoop signs LeBron James as global ambassador
After 11 years as a member, LeBron James becomes a Whoop ambassador as the wearables brand eyes the stock market.
What comdaily’s AI study means for sporting goods brands
SGIE exclusive: GEO specialist comdaily tested 504 German-language AI answers on running shoes, training apparel and wearables. Here are the findings.
Hyrox takes its Olympic ambitions to World Triathlon
Hyrox has signed a term sheet with World Triathlon that makes hybrid racing a discipline of the federation and hands Hyrox the elite championships.
Startups to watch: LIGAS, premium yoga made in Poland
LIGAS wants to win Polish premium yoga before global players do, with local production and a bold image as its calling cards.
EuropeActive welcomes 4.1% Erasmus+ share for sport
Fitness group EuropeActive, like FESI, campaigned for a bigger sport share and welcomes the vote. The EU Council has the final say.
FESI welcomes Parliament vote on Erasmus+ sport budget
The sporting goods federation backs the plenary decision to raise sport’s Erasmus+ share from 1.9% to 4.1% for 2028 to 2034.
FESI sets out recommendations on EU sport tourism
Brands can act on products and business practices, FESI says, but sport tourism also needs broad investment in infrastructure.
![Hyosung Vietnam BIO BDO Plant [1]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/181x121/8/1/0/63810_hyosungvietnambiobdoplant1_805866.jpg)
South Korea’s Hyosung makes bio materials a group priority
Hyun-Joon Cho calls bio-based materials a pillar of the group’s next century. A Vietnamese plant now supplies the first link in that chain.
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