Must-read
C-Suite Interview
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
Opinion
Garmin CIRQA: The real story might be elsewhere
The same week it launched a subscription-free band, Garmin quietly bought its way into the subscription layer instead.
News briefs
Frasers’ Hugo Boss plan goes beyond ownership
A reported plan to install Frasers CEO Michael Murray as Hugo Boss CEO shows that the retailer is treating equity ownership as inseparable from operational control.
Gymshark sued over hidden influencer marketing
A New York lawsuit says Gymshark’s influencer army hid its paid endorsements behind buried hashtags and exclusive contracts.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
Garmin’s profit growth nearly triples sales growth
Operating margin jumped to 30.4% as tariff refunds and cost discipline outpaced 11% revenue growth in Q2.
Decathlon plants padel flag at UK’s first pro tour stop
With UK padel players topping 1 million this year, the retailer is counting on Olympia London to convert fans into customers.
Nike and Hyperice launch heated, vibrating slide
New $249 Air Zoom Hyperslide combines Nike cushioning with Hyperice heat and vibration recovery tech
Unisport hires ex-Dick’s eCommerce chief as global CMO
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
Marathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
British Cycling, Lloyds Bank declare war on the sofa
The free Sofa to Saddle app aims to turn sofa hours into pedal strokes, with one million new riders targeted by 2028.
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Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
The Slazenger brand revival is a 43-minute comedy film
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
Kostyuk reaches Wimbledon quarterfinal in Wilson dress
Her second Wilson dress sold out in days. Now Marta Kostyuk has matched it with her first Wimbledon quarterfinal.
Decathlon Germany launches Wero payment on its website
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
PARTNER CONTENT
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
Garmin CIRQA: The real story might be elsewhere
The same week it launched a subscription-free band, Garmin quietly bought its way into the subscription layer instead.
Garmin’s profit growth nearly triples sales growth
Operating margin jumped to 30.4% as tariff refunds and cost discipline outpaced 11% revenue growth in Q2.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
Decathlon Germany launches Wero payment on its website
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
Swedish sporting goods sales jump 7.6% in Q2
Two straight quarters of growth put Swedish sports retail back on solid ground, with e-commerce up nearly 13%.
Klarna launches in-store BNPL at lululemon UK, Germany
The QR-code checkout option extends a five-year-old online partnership between Klarna and lululemon into physical stores.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
Nike and Hyperice launch heated, vibrating slide
New $249 Air Zoom Hyperslide combines Nike cushioning with Hyperice heat and vibration recovery tech
The rise of Indonesia’s local running shoe brands
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
Ultimate Sevens’ first ad won’t say what the sport is
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
Superfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
Gravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
BYD in F1: The athleisure and merchandise opportunity
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
TrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
WHOOP hires Nike’s former CMO as members pass 3 million
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
British Cycling, Lloyds Bank declare war on the sofa
The free Sofa to Saddle app aims to turn sofa hours into pedal strokes, with one million new riders targeted by 2028.
Misto Korea ties CSR spend to circular reuse
FILA’s Korean arm turns old uniforms and surplus stock into care kits for vulnerable youths across Seoul.
Misto’s sustainability report: wins and open gaps
Small-scale circularity wins are outpacing structural fixes on Scope 3, supplier safety and board diversity.
EU destruction ban: five moves to make
Large brands are in scope now. Mid-sized brands have until July 2030. The prize is what they do with those four years.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
France blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
Lululemon backs nylon recycler Syntetica in $30m round
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
Intelligence, analysis and advice for the global sporting goods industry.
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