Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
A reported plan to install Frasers CEO Michael Murray as Hugo Boss CEO shows that the retailer is treating equity ownership as inseparable from operational control.
The deal puts PFAS-free materials in front of a mass-market Chinese audience
The Spanish department store group will ask its board in September to raise investment in AI, e-commerce and logistics.
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
FILA’s Korean arm turns old uniforms and surplus stock into care kits for vulnerable youths across Seoul.
Small-scale circularity wins are outpacing structural fixes on Scope 3, supplier safety and board diversity.
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.
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Sign up for freeA $61 million China buyout turned a break-even brand into a fast-growing profit engine
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
Her second Wilson dress sold out in days. Now Marta Kostyuk has matched it with her first Wimbledon quarterfinal.
A reported plan to install Frasers CEO Michael Murray as Hugo Boss CEO shows that the retailer is treating equity ownership as inseparable from operational control.
The Spanish department store group will ask its board in September to raise investment in AI, e-commerce and logistics.
HOKA revenue grew 7.7% and EPS topped estimates, but investors focused on tariff and margin warnings for the rest of the year.
Evercore ISI sees Nike and On converging on the cushioned-running segment that has driven HOKA’s share gains
Decathlon adds the European bank-backed Wero payment option to decathlon.de, with in-store rollout in preparation
Two straight quarters of growth put Swedish sports retail back on solid ground, with e-commerce up nearly 13%.
The QR-code checkout option extends a five-year-old online partnership between Klarna and lululemon into physical stores.
Sports giant rolls out a discount-style middle aisle to lure price-conscious shoppers this summer.
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
A visually appealing ambassador spot raises the question of what storytelling means at Under Armour now.
adidas merges Originals style with training performance in its first Originals Sport collection, out now.
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
For decades, Chinese factories made the world’s sports gear and kept only the processing fees. BYD in F1 could change that.
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
Leon Korošec departs Slovenian ski manufacturer Elan after 25 years to become state secretary at Slovenia’s economy ministry.
FILA’s Korean arm turns old uniforms and surplus stock into care kits for vulnerable youths across Seoul.
Small-scale circularity wins are outpacing structural fixes on Scope 3, supplier safety and board diversity.
Large brands are in scope now. Mid-sized brands have until July 2030. The prize is what they do with those four years.
The German cooperative’s first VSME report shows real cuts at HQ, and a reporting gap across its 700-retailer network.
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.
The retailer, just named France’s most attractive brand, is now Vusion’s most global customer.
Versant Media, parent of Golf Channel, pays $530 million for Full Swing, the tech behind TGL and Tiger Woods’ at-home simulator.
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
$127 billion enters the queue — but not all at once
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags