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The latest sporting goods intelligence

Need to Know

  • NPD sees the European market down by 8% in 2020

  • Alpine skiing fell by 15% globally in 2019/20

  • JD reports flattish annual results, despite Brexit and the pandemic

  • Selfridges re-opens with a buzz, Bavaria enforces lockdown

  • Reportedly planning to go public, Signa Sports United boosts management

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Infographic - SGI’s Sporting Goods Index outperforms MSCI Index

This exclusive chart shows the development of the top 86 stock listed sporting goods companies in comparison with the MSCI Index over the past 10 years (2010 to 2020). 

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Earnings - Q4 2020 and FY 2020 Results Adidas

This earnings briefing includes the highlights of the Q4 results and FY 2020 from Adidas.

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Sporting goods industry stocks surged by 32% in Covid year

This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.

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Big swings in the European sports retailers’ market shares

The overall consumption of sporting goods accelerated in Western Europe in 2019, posting increases of 4.0 percent in euros and 3.6 percent in local currencies, according to an annual study by SGI Europe. This can be compared with the increases of 2.7 percent and 1.6 percent, respetively, that we had ...

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