Today's Must Read
Asics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
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IN THE SPOTLIGHT
Nike wholesale turnaround extends beyond North America
CEO Elliott Hill expects global wholesale momentum after restoring North American growth, telling Bloomberg TV the brand is rebuilding retail partnerships.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Mizuno is doing well: Margins at record levels
The Japanese sporting goods group achieved record nine-month sales of €1.15 billion, up 6.8 percent year-on-year, as profitability hit new highs.
Under Armour still faces challenges in its turnaround
Management is focusing on stabilization, and analysts remain cautious over the recovery timeline.
Q3 FY2026: Canada Goose trades profits for growth
The Toronto-based luxury outerwear brand posted 14% revenue growth but saw operating margins fall to 29% as heavy marketing spending and retail expansion outpaced sales gains.
Anta to open a first US store
The world’s third-largest sportswear brand marks its US retail debut 13 February with NBA All-Stars at a ribbon-cutting ceremony.
Swedish brand Craft opens first China flagship
The Swedish endurance sports brand debuts its Chinese retail strategy with a full-scenario experience store.
Sports Emotion hires Adidas veteran to handle its own-brands
Spanish retailer creates new senior role to expand private label portfolio and boost profitability
Largest sports-buyout fund yet closes at $1.2bn
Otro Capital’s inaugural fund more than doubles its $500m target, with investments already made in Alpine F1, Two Circles and FlexWork.
Nike wholesale turnaround extends beyond North America
CEO Elliott Hill expects global wholesale momentum after restoring North American growth, telling Bloomberg TV the brand is rebuilding retail partnerships.
UFC Gym enters mainland China market
The mixed martial arts organization’s fitness brand targets China’s growing demand for high-performance training and wellness experiences.
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Claire Wood Named Vice President, Footwear Product Strategy at Brooks Running
Industry veteran returns to Brooks in newly created role to strengthen footwear innovation and product-to-market execution after strong 2025 revenue growth.
NFL Spain hires DAZN veteran Lina Carlos de Vergara
After building DAZN Spain from launch, the streaming executive takes on the NFL’s expansion challenge in a soccer-dominated market.
Specialty sports maker Fox Factory refreshes board
Specialty sports manufacturer appoints two independent directors and forms transformation committee focused on operational excellence.
Worldly expands Scope 3 emissions tool
Platform now covers sporting goods, footwear, and home goods with primary data instead of estimates for regulatory compliance.
EU’s new Ecodesign law takes effect
The new regulation requires companies to disclose discarded items and limit waste, with large firms required to comply by February 2027.
LifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
Worldly expands Scope 3 emissions tool
Platform now covers sporting goods, footwear, and home goods with primary data instead of estimates for regulatory compliance.
Zalando leads retailer initiative on due diligence data
Eight retailers and two industry bodies streamline human rights reporting with standardized questionnaire and free digital infrastructure.
Sustainability alliance Cascale appoints new CEO
The sustainability alliance taps a leader with global supply chain and nonprofit transformation experience to drive collective climate action.
MyWhoosh adds rowing in multi-sport expansion
The indoor training platform expands to a third discipline whilst tightening race policing with heart rate requirements.
On Running signs Swiss sprint icon Mujinga Kambundji
World Champion sprinter joins sister Ditaji on On’s global roster as she prepares her competitive comeback.
UA and Dick’s contribute to boom in girls’ flag football
The sportswear brand teams with Dick’s Foundation to fund equipment, coaching and expansion of the growing sport.
UFC Gym enters mainland China market
The mixed martial arts organization’s fitness brand targets China’s growing demand for high-performance training and wellness experiences.
Swedish brand Craft opens first China flagship
The Swedish endurance sports brand debuts its Chinese retail strategy with a full-scenario experience store.
adidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
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