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The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
When athleisure brands mine local cultures, the line between homage and exploitation blurs.
How Jonas Deichmann turns adventures into a business model and translates reach into partnerships – an analysis.
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
Oura Ring extends to all 27 US national teams, embedding biometric recovery tracking ahead of the 2026 FIFA Men’s World Cup.
The newly created position marks PUMA’s move to centralize wholesale leadership and grow its presence at key retail partners worldwide.
The Canadian activewear brand ends a months-long leadership search, turning to a Nike veteran to reignite growth and product momentum.
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
Transaction volume in the outdoor recreation sector has doubled year-to-date in 2026, even as broader consumer M&A contracted.
Both Moncler and Stone Island post double-digit gains, with Asia and Americas driving growth as EMEA softness persists.
Chinese sportswear group posts mid-single-digit core brand gains and 40%-plus Saucony sell-through growth in the first quarter of 2025.
The sporting goods industry’s global federation has chosen two US brands to lead it for the first time, convening in Boston for its 2026 annual gathering.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeWellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
Rising costs, tightening compliance and market shifts are forcing apparel brands to rethink product development. A system-based approach changes the rules of the game.
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FitnessBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
Transaction volume in the outdoor recreation sector has doubled year-to-date in 2026, even as broader consumer M&A contracted.
Both Moncler and Stone Island post double-digit gains, with Asia and Americas driving growth as EMEA softness persists.
Chinese sportswear group posts mid-single-digit core brand gains and 40%-plus Saucony sell-through growth in the first quarter of 2025.
Italian sneaker brand Golden Goose has opened its largest Asia-Pacific store in Beijing – a 475sqm experience flagship as HSG moves to unlock the brand’s China potential.
$127 billion enters the queue — but not all at once
On’s 15th US store opened five days ahead of today’s Boston Marathon, marking an accelerating push into premium direct-to-consumer retail.
The UK online running retailer says it is the first in its category to partner with Puresport, adding electrolytes, gels and creatine.
Oura Ring extends to all 27 US national teams, embedding biometric recovery tracking ahead of the 2026 FIFA Men’s World Cup.
Italian sneaker brand Golden Goose has opened its largest Asia-Pacific store in Beijing – a 475sqm experience flagship as HSG moves to unlock the brand’s China potential.
When athleisure brands mine local cultures, the line between homage and exploitation blurs.
It is the most significant revision of its flagship tennis racket since 2006.
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
Global search data confirm padel’s 2025 performance set a new baseline, with Indonesia, the UK and India emerging as rising markets.
Five-year gains of nearly 35 percent reveal which categories are pulling ahead — and where demand is quietly shifting.
A historic milestone for US sports participation — yet most Americans still don’t meet weekly activity guidelines, new SFIA data shows.
The newly created position marks PUMA’s move to centralize wholesale leadership and grow its presence at key retail partners worldwide.
The Canadian activewear brand ends a months-long leadership search, turning to a Nike veteran to reignite growth and product momentum.
How Jonas Deichmann turns adventures into a business model and translates reach into partnerships – an analysis.
The hire brings two decades of adidas Originals and Basketball expertise to one of sportswear’s most contested heritage categories.
The sporting goods industry’s global federation has chosen two US brands to lead it for the first time, convening in Boston for its 2026 annual gathering.
Three high-performance materials made entirely from recycled polyester will kit out Macron partner clubs from next season.
A lawsuit filed in Oregon accuses Adidas of dismissing a women’s basketball executive after she reported inequality and an athlete safety breach.
The world’s largest spandex maker is building a fully integrated sugarcane-to-fiber supply chain.
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
The French ad giant is assembling a data-driven sports marketing stack to challenge Omnicom-IPG in a $240 billion market.
Decathlon’s running brand partners with London startup Movmenta on a shoe that monitors its own foam degradation in real time.
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Italian sneaker brand Golden Goose has opened its largest Asia-Pacific store in Beijing – a 475sqm experience flagship as HSG moves to unlock the brand’s China potential.
The world’s most decorated footballer has taken ownership of a Catalan fifth-tier club with a history of producing top-tier talent.
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