Must-read
News briefs
adidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
News briefs
Technogym H1 2026: €493 million, up 7.4 percent
Retail grew 28.4 percent in H1 2026 – the strongest channel – as Technogym posted €493 million in revenues, up 7.4 percent.
News briefs
NikeSKIMS’ new drop draws consumer backlash
NikeSKIMS was built to close the women’s performance apparel gap. Consumer reaction to the new drop says otherwise.
Prediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
adidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
Under Armour’s off-season resort isn’t relaxing
Rest Less follows footballers and creators who cannot switch off inside a fictional hotel built for Under Armour’s FW26 range.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
Technogym H1 2026: €493 million, up 7.4 percent
Retail grew 28.4 percent in H1 2026 – the strongest channel – as Technogym posted €493 million in revenues, up 7.4 percent.
Frasers opens combined retail and fitness format in Dublin
Sports Direct and Everlast Gyms+ have opened the first integrated Frasers Group flagship outside the UK.
NikeSKIMS’ new drop draws consumer backlash
NikeSKIMS was built to close the women’s performance apparel gap. Consumer reaction to the new drop says otherwise.
John Lewis bets on sports and wellness as category
John Lewis launches Sports and Wellness departments at four UK locations as part of an £800 million transformation.
Nike bets sportswear recovery on a hoodie
Nike is wagering that a simplified fleece collection can help revive a sportswear business under pressure.
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Paddletek buys pickleball paddle maker PIKKL
PIKKL joins a portfolio spanning Bantam, Tempest and Honeyfoam, as Paddletek also signs three unrelated pro Johnsons.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
The Slazenger brand revival is a 43-minute comedy film
Yes, comedy. Slazenger’s answer to decades of decline is a 43-minute film starring its 23-year-old creative director.
Kostyuk reaches Wimbledon quarterfinal in Wilson dress
Her second Wilson dress sold out in days. Now Marta Kostyuk has matched it with her first Wimbledon quarterfinal.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
PARTNER CONTENT
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Prediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
Technogym H1 2026: €493 million, up 7.4 percent
Retail grew 28.4 percent in H1 2026 – the strongest channel – as Technogym posted €493 million in revenues, up 7.4 percent.
Macron H1: the result of 22 years of saying no
€8 million in 2004. €244.6 million in 2025. No acquisitions in 22 years. No national team kit at the 2026 World Cup.
Onalabs raises more than €9.3m to scale continuous health monitoring
FC Barcelona backed the wearable maker in 2023. The new capital adds a diabetes line and Garmin interoperability.
Frasers opens combined retail and fitness format in Dublin
Sports Direct and Everlast Gyms+ have opened the first integrated Frasers Group flagship outside the UK.
Chori: more than a supplier, a strategic textile partner from yarn to garment
With nearly 180 years in textiles, Japan’s Chori has evolved from fibre trader to fully integrated development and manufacturing partner — and is now making a direct pitch to European performance brands seeking consolidated supply chains backed by verified sustainability data.
John Lewis bets on sports and wellness as category
John Lewis launches Sports and Wellness departments at four UK locations as part of an £800 million transformation.
On expands retail in California and Brazil
On’s simultaneous California and Brazil openings show density and market entry running in parallel.
adidas to kit out every team at Esports Cup
adidas becomes Official Kit Partner for the first Esports Nations Cup, outfitting 100+ national teams in Riyadh this November.
Under Armour’s off-season resort isn’t relaxing
Rest Less follows footballers and creators who cannot switch off inside a fictional hotel built for Under Armour’s FW26 range.
NikeSKIMS’ new drop draws consumer backlash
NikeSKIMS was built to close the women’s performance apparel gap. Consumer reaction to the new drop says otherwise.
Nike bets sportswear recovery on a hoodie
Nike is wagering that a simplified fleece collection can help revive a sportswear business under pressure.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
China’s fake-fatigue is reaching sporting goods
From grassroots leagues to fan-fueled merch, dentsu’s new report has lessons for Western brands
Superfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
Gravel running becomes brands’ new growth strategy
Salomon describes gravel as a gateway to new consumers, and Nike, Craft and HOKA are following it into the category.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Macron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
TrusTrace’s cofounder Rajan on the cost of compliance
Hrishikesh Rajan, co-founder and chief growth officer at TrusTrace, in conversation with SGI Europe.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
How SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
Chori: more than a supplier, a strategic textile partner from yarn to garment
With nearly 180 years in textiles, Japan’s Chori has evolved from fibre trader to fully integrated development and manufacturing partner — and is now making a direct pitch to European performance brands seeking consolidated supply chains backed by verified sustainability data.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Right to repair is law, but what’s a fair price?
The EU Right to Repair Directive is now German law; refurbished marketplace Refurbed says spare-part pricing rules are still missing.
Prediction markets carve into the sports rights pie
Prediction markets are entering sports rights. Same package. New buyer.
Trail-running app RacePace builds prep on race history
The update pulls a runner’s full ITRA history into prep, not just fitness data - sharper plans for those returning from a break.
Fanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
World Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
Hainan duty-free partners with Lululemon
The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
Whoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
UK: adidas, Uniqlo and CK ads banned for greenwashing
The UK advertising regulator banned Google ads from adidas, Uniqlo and Calvin Klein for unsubstantiated recycled material claims.
Gildan faces class action probes after short-seller report
Levi & Korsinsky, Kalloghlian Myers and Howard G. Smith open investigations after Gildan shares drop 18.8%
Gildan’s growth story meets an activist short seller
Activist short seller Jehoshaphat Research alleges channel stuffing, a $510m inventory overhang, and governance red flags
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