Today's Must Read
Brooks grows strongly in China and gains ground worldwide in 2025
Brooks will see double-digit growth in 2025, driven by a 245% increase in China and a 22% rise in sales in Europe, with a clear focus on performance running.
WEBINAR
WEBINAR: The New Luxury in China’s $40B Sports Market
Join SGI Europe & Hot Pot on 11 Feb to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
IN THE SPOTLIGHT
Q3 FY2026: Canada Goose trades profits for growth
The Toronto-based luxury outerwear brand posted 14% revenue growth but saw operating margins fall to 29% as heavy marketing spending and retail expansion outpaced sales gains.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Columbia Sportswear grows a bit, still struggles in US
Columbia Sportswear’s 2025 results highlight a tale of two markets: while international wholesale business provided support, with global sales rising 1 percent to $3.40 billion, the US market remained challenging.
Frasers Group opens first Nordic flagship store
British retail giant deploys Sports Direct alongside XXL to control Nordic sporting goods through complementary urban and destination retail positioning.
Hervis sold to Snipes founder consortium
One of Central Europe’s leading sports retailers changes hands as Snipes founder Sven Voth and Factory Berlin’s Udo Schloemer acquire chain from Spar.
French retailer Snowleader posts 18% revenue growth
The French snow sports retailer delivered 720,000 orders across 46 European countries, with international sales accounting for 51 percent of volume.
Kings League raises $63 million in funding round
The investment will support global expansion projects.
Peloton cuts 11% of staff in turnaround push
Engineering teams hit hardest as CEO Peter Stern accelerates cost-cutting ahead of quarterly earnings report.
Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
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Q3 FY2026: Canada Goose trades profits for growth
The Toronto-based luxury outerwear brand posted 14% revenue growth but saw operating margins fall to 29% as heavy marketing spending and retail expansion outpaced sales gains.
Peloton’s new AI lineup disappoints
Connected fitness company misses revenue targets despite launching premium AI-powered equipment, raising questions about growth strategy effectiveness.
IOC releases 2025 results: five TOP sponsors exit
Consolidated financial statements approved in Milan reveal sponsorship revenue fell to lowest level since 2020.
Canada Goose names Patrick Bourke North America president
The outerwear brand promotes 10-year veteran to lead regional growth strategy and retail execution across the US and Canada.
WFSGI names first global advocacy chief
The global sporting goods federation creates a dedicated advocacy role to strengthen the industry’s voice with policymakers worldwide.
Puma creates training business unit
Anta-controlled sports company establishes dedicated training division at headquarters to accelerate growth in fitness category.
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
Visa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
Intersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Crystal International builds smart China logistics hub
The Hong Kong-based apparel manufacturer expects its new automated warehouse to cut fabric transfer times by 75 percent from first quarter 2026.
World Sailing to measure Olympic boat impact
A 12-month life-cycle assessment will inform future equipment rules and make environmental data central to class selection.
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Luhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
Descente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
Adidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
Xtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
Crystal International builds smart China logistics hub
The Hong Kong-based apparel manufacturer expects its new automated warehouse to cut fabric transfer times by 75 percent from first quarter 2026.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Study: US consumers bear most Trump tariff costs
Kiel Institute research shows foreign exporters absorbed only 4% of 2025 US tariff burden, with American importers and consumers paying the rest.
EU may freeze US trade deal over Trump threat
European Parliament’s largest political group says approval of zero-tariff deal impossible after US president announces levies on eight countries.
China exports surge despite US crash
China recorded $1.18 trillion (€1.01tn) trade surplus in 2025 as exports to ASEAN and EU jumped while US shipments crashed 30 percent in December.
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