Today's Must Read
Strategic reset costs Puma millions in full-year results
German sportswear group posts a €643.6 million loss in its 2025 full-year results as its strategic reset weighs on sales and margins. Currency-adjusted revenue fell 8.1 percent to €7.30 billion, pushing the EBIT margin to -4.9 percent.
NEXT WEBINAR
Webinar: Engaging consumers through physical activity narratives
Nike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.
Stay informed. Stay ahead. Every weekday in your inbox: the SGIE Daily Digest newsletter.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeIN THE SPOTLIGHT
Milano Cortina viewership data: the Olympics still matter
Record audiences across the US, Europe and Japan confirm the Winter Games as a premium platform – if brands know which athletes to bet on.
LATEST INTERVIEW
The new Olympic deal empowering athlete storytelling
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
PARTNER CONTENT
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
Saucony hits $533m in Wolverine’s best year
The 127-year-old running brand posted its highest-ever launch day and targets mid-teens growth in 2026 – now Wolverine’s clearest strategic asset.
Gildan Activewear posts record Q4 revenue
Q4 net sales hit $1.08bn, up 31%, as integration runs ahead of plan and synergy target rises to $250m.
Strategic reset costs Puma millions in full-year results
German sportswear group posts a €643.6 million loss in its 2025 full-year results as its strategic reset weighs on sales and margins. Currency-adjusted revenue fell 8.1 percent to €7.30 billion, pushing the EBIT margin to -4.9 percent.
Intersport Finke wins EuroShop sustainability prize
A German Intersport franchise store triumphed over a global field of 122 entries from 30 countries with a circular-economy refit that cut 5 tons of CO2.
IKEA pilots store-in-store retail with Decathlon in the UK
The furniture giant is renting floor space to outside brands, starting with a Decathlon unit in London – a first for its blue-box stores.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Payntr Golf joins the 8AM Golf family of brands
The golf media and equipment company backs Portland-based footwear brand worn by Jason Day and other PGA Tour players.
Decathlon helps raise €40m for manufacturing-focused fund
The sporting goods giant’s investment arm joins forces with US materials firm Teknor Apex to back factory-floor data startups.
JD Sports pursues share buybacks
The British sports retailer commits to returning cash to shareholders through a two-tranche repurchase scheme.
- Previous
- Next
JD Sports brings 10,000 young people to career event
The sports retailer’s JD UP program, launched in 2020, has now reached tens of thousands of young people across the UK, Spain — and is heading to the US.
Intersport France names new comms chief
Ex-Go Sport Brand Director joins a retailer that absorbed its former employer and now targets €5.5bn revenue by 2030
Amer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
MLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
New AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
SPG adopts cloud solution to upgrade product operations
The licensed apparel company is replacing its legacy system to accelerate development cycles and support growth across brands including Browning and Carhartt.
Intersport Finke wins EuroShop sustainability prize
A German Intersport franchise store triumphed over a global field of 122 entries from 30 countries with a circular-economy refit that cut 5 tons of CO2.
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
Clean200 2026: Nike, Adidas and Puma ranked
Five sporting goods firms feature in the global ranking of largest companies by sustainable revenue, with Nike at rank 57.
adidas Unveils Its First Truly Hybrid Fitness Shoe
As HYROX expands into one of the fastest-growing formats in global fitness, adidas bets on purpose-built footwear to claim a share of the market.
Adidas extends Kings League deal to 2028
The three-year extension covers seven regional leagues, two world tournaments, and both men’s and women’s competitions as Kings scales globally.
Milano Cortina viewership data: the Olympics still matter
Record audiences across the US, Europe and Japan confirm the Winter Games as a premium platform – if brands know which athletes to bet on.
Amer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
CNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
Chinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
New Balance bets on Made in USA in a tariff-torn era
The Boston brand’s latest domestic drop arrives as tariffs reshape sourcing debates across the US footwear industry.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Sportswear stocks surge then slump in tariff whiplash
Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
US ready to cut India tariffs to 18% from 50%
Agreement reduces tariffs dramatically but lacks detail on implementation. Sporting goods manufacturers face new sourcing calculus.
Data & Advisory
SGI provides C-Level advisory & data analytics services to brands, retailers, industry suppliers
Visit AdvisoryIndustry Directory
Find advisors and suppliers to the sporting goods industry.
Visit Industry Directory
Industry Jobs
Search new jobs in the sporting goods industry.
Post an industry job.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z