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Today's Must Read
Article
Sport participation: Triathlon finds a new consumer
Younger athletes and rising female participation are reshaping the multisport market – and redefining who sporting goods brands need to reach.
Article
Oura’s big bet on gesture control
Oura’s ring may soon do more than track you. Gesture control could turn it into your everyday remote.
Article
Designer Thom Browne and ASICS turn a run into art
A limited-edition print magazine from Thom Browne and ASICS captures their Tokyo-set creative project.
Oura’s big bet on gesture control
Oura’s ring may soon do more than track you. Gesture control could turn it into your everyday remote.
INTERSPORT Austria closes Slovenia deal
The Austrian sports retailer now spans 500+ stores across 12 Central and South-Eastern European countries after finalizing its Slovenia acquisition.
On Athletics Club adds five to Oceania roster
Swiss brand On expands its Melbourne-based pro running team with five Olympic-level athletes, its largest roster move since the club’s 2023 launch.
Nike stock hits 12-year low after Q3 results
Nike is down more than 15% in five sessions and trading at its lowest since 2014 — with Goldman Sachs cutting its target today.
Castore chooses Ocula AI for product content
Castore has chosen AI platform Ocula Technologies to optimize product copy and metadata across its global ecommerce catalog.
Decathlon’s best year yet caps five decades of growth
Decathlon’s integrated model delivers strong FY 2025 results, with GMV up 7.1% and net profit at €910m, as the retailer expands its cycling bet.
S&P raises outlook on Kontoor to ‘stable’
Rating agency cites smoother-than-expected Helly Hansen integration and planned debt repayment behind the revised assessment.
ABG eyeing Converse?
Bloomberg reports Authentic Brands Group has long-standing, unofficial interest in the Chuck Taylor label as revenues slide 30 percent from their 2023 peak.
Playlist and EGYM close $7.5bn fitness merger
The deal, backed by $785m in new equity, unites Mindbody, ClassPass and EGYM’s smart equipment under a single global fitness platform.
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EVENTS RADAR
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
PARTNER CONTENT
iWarm expands functional clothing with active temperature management
iWarm introduces a heating system that manages garment temperature through carbon nanotube technology and AI-powered controls
INTERSPORT Austria closes Slovenia deal
The Austrian sports retailer now spans 500+ stores across 12 Central and South-Eastern European countries after finalizing its Slovenia acquisition.
Nike stock hits 12-year low after Q3 results
Nike is down more than 15% in five sessions and trading at its lowest since 2014 — with Goldman Sachs cutting its target today.
Decathlon’s best year yet caps five decades of growth
Decathlon’s integrated model delivers strong FY 2025 results, with GMV up 7.1% and net profit at €910m, as the retailer expands its cycling bet.
S&P raises outlook on Kontoor to ‘stable’
Rating agency cites smoother-than-expected Helly Hansen integration and planned debt repayment behind the revised assessment.
INTERSPORT Austria closes Slovenia deal
The Austrian sports retailer now spans 500+ stores across 12 Central and South-Eastern European countries after finalizing its Slovenia acquisition.
Castore chooses Ocula AI for product content
Castore has chosen AI platform Ocula Technologies to optimize product copy and metadata across its global ecommerce catalog.
Judge vindicates Lululemon in Nike Flyknit lawsuit
A federal judge has invalidated Nike’s Flyknit patent claims, overturning a March jury verdict and $355,450 fine against Lululemon.
Nike’s Berlin comeback draws a crowd
The scavenger hunt needed police. The store needed a rethink. Nike’s Berlin relaunch delivered both.
On Athletics Club adds five to Oceania roster
Swiss brand On expands its Melbourne-based pro running team with five Olympic-level athletes, its largest roster move since the club’s 2023 launch.
Nike reclaims Ronaldo before the World Cup
A new signature boot worn by Ronaldo at training, a brace on his return from injury, and reports of at least two planned signature releases with Nike.
Designer Thom Browne and ASICS turn a run into art
A limited-edition print magazine from Thom Browne and ASICS captures their Tokyo-set creative project.
PUMA and Pokémon launch 30th anniversary collection
PUMA celebrates Pokémon’s 30th anniversary with apparel, footwear and a basketball shoe — all built around the fan-favorite characters.
Record US sport participation masks deep gaps
A historic milestone for US sports participation — yet most Americans still don’t meet weekly activity guidelines, new SFIA data shows.
Sport participation: Triathlon finds a new consumer
Younger athletes and rising female participation are reshaping the multisport market – and redefining who sporting goods brands need to reach.
EU consumer mood hits 2-year low
European households are cutting discretionary budgets at the fastest rate in over two years, pressing the sporting goods sector.
US sporting goods spending falls 9% – report
New US transaction data shows a 9% year-over-year decline in sporting goods spending, with middle-income consumers pulling back hardest.
Colmar’s Mario Colombo dies at 71
Mario Colombo dies aged 71: Colmar president and Made in Italy ski sportswear figure
Lululemon adds ex-Levi Strauss chief to board
The former Levi Strauss chief brings 13 years of brand turnaround experience to a board under pressure from founder Chip Wilson’s proxy campaign.
Nike names new chief sustainability officer
Cimarron Nix, a nine-year Nike veteran with roots in sourcing and manufacturing, takes the helm after a five-month vacancy.
Dunlop Sports Americas hires retail marketing chief
Kyle Freeman joins DSA to sharpen retail strategy across Srixon, Cleveland Golf and XXIO — bringing 20-plus years from Nike Golf, Under Armour and TaylorMade.
Oura’s big bet on gesture control
Oura’s ring may soon do more than track you. Gesture control could turn it into your everyday remote.
Castore chooses Ocula AI for product content
Castore has chosen AI platform Ocula Technologies to optimize product copy and metadata across its global ecommerce catalog.
Retailers reclaim checkout from ChatGPT
Walmart conversion inside ChatGPT ran 3x lower than click-through. OpenAI pivots to discovery-first; retailers keep checkout control.
Decathlon doubles down on warehouse robots
French robotics firm Exotec has deployed its Skyfleet program across seven Decathlon warehouse sites in five European countries, with some facilities doubling daily order output.
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Fitness EconomyBusiness intelligence on the fitness economy: gyms, studios, connected platforms, tech adoption, and trends driving sporting goods demand. Explore Fitness Coverage → |
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Sports ParticipationWhich activities are growing or declining: participation trends, sports and hybrid formats, and behavioral shifts that drive sporting goods demand. Explore Sports Participation → |
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Women x sporting goodsFrom league revenues and athlete deals to female founders and investors — intelligence on the business of women in sports and sporting goods. Explore Women x Sports → |
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
How adidas rewired its China business
A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region.
NFL champion, NWSL star back cleat startup Caddix
The Baltimore startup targeting ACL and lower-body injury reduction secures backing from a Super Bowl quarterback and an NWSL defender.
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