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BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
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Saucony drives Wolverine Worldwide to strong Q1
With Saucony now the fastest-growing brand and international at 20%, Wolverine’s earnings mix is shifting decisively away from its domestic wholesale base
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Canada Goose posts 18% Q4 revenue surge
Broad-based growth across all regions and channels, but gross margin pressure and a $8.4m store impairment cast a shadow on profitability.
Montirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
Vuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
Reebok kit partner for Ultimate Sevens rugby series
The US brand becomes the first company to join Ultimate Sevens’ founding commercial program, ahead of the competition’s September launch in Europe.
H&M and Lotto launch football-inspired menswear
The range launches May 21 in select stores and on hm.com, drawing on Lotto’s design archive with football-themed pieces.
HEAD named official ball of amateur padel circuit
Austrian manufacturer HEAD has secured its first official ball deal with the world’s largest amateur padel circuit, with a global rollout already in the works.
Technogym Q1 revenues rise double-digit
The Italian fitness equipment maker posted broad-based growth in Q1, with Italy and the wholesale channel among the standout performers.
CrossFit is Reebok’s live training stage
Equipping athletes and all event staff at one of Europe’s top CrossFit qualifiers, Reebok uses French Throwdown as a product credibility mechanism, not a logo play.
Saucony drives Wolverine Worldwide to strong Q1
With Saucony now the fastest-growing brand and international at 20%, Wolverine’s earnings mix is shifting decisively away from its domestic wholesale base
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Technogym Q1 revenues rise double-digit
The Italian fitness equipment maker posted broad-based growth in Q1, with Italy and the wholesale channel among the standout performers.
Saucony drives Wolverine Worldwide to strong Q1
With Saucony now the fastest-growing brand and international at 20%, Wolverine’s earnings mix is shifting decisively away from its domestic wholesale base
Canada Goose posts 18% Q4 revenue surge
Broad-based growth across all regions and channels, but gross margin pressure and a $8.4m store impairment cast a shadow on profitability.
Yue Yuen profit falls on factory squeeze
The world’s largest footwear contract manufacturer saw earnings halve in Q1 as a rare calendar crunch and tariff-sharing costs compressed factory margins to their weakest in years.
Montirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
Fanatics wins exclusive FIFA collectibles license
Fanatics takes exclusive FIFA collectibles rights — ending Panini’s World Cup sticker run that began in 1970.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
How ICIW is building Europe one gym deal at a time
A Belgium studio deal in March, a 50-location Dutch exclusivity now: ICIW’s market entry model is becoming legible.
Montirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
Vuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
Reebok kit partner for Ultimate Sevens rugby series
The US brand becomes the first company to join Ultimate Sevens’ founding commercial program, ahead of the competition’s September launch in Europe.
Golf: The 2026 State of Play
The 9-hole round, screen golf and digital apps are rewriting the rulebook on who plays golf and how.
Activewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
Athletic footwear loses ground in US survey
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
Beyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
Former Nike’s women’s marketing VP joins Saucony
Wendy Kula, who led Nike’s North America women’s brand campaigns, moves to Saucony as CMO.
Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
ASICS ex-chairman Oyama WFSGI Honorary President
Former ASICS chairman follows founder Kihachiro Onitsuka as the second Japanese national to hold the WFSGI honorary title.
Salomon’s talent strategy looks beyond outdoor
Moncler, JD Sports, Adidas: Salomon’s three new executives map a brand that no longer recruits like an outdoor company.
Ortovox retains Fair Wear Leader status sixth year
An 11-point score jump and a structural shift: social compliance now sits inside procurement, not alongside it.
Sympatex rescued, but the hard question remains
The brand survives, but whether Pidigi can fund the R&D needed to keep Sympatex competitive against Gore-Tex is the deal’s central open question.
Technogym scores 100/100 on ESG transparency
Fitness equipment maker joins Dow Jones Best-in-Class Europe Index with near-perfect scores on health, energy and reporting.
YKK joins ZDHC as signatory supplier in May 2026
YKK’s ZDHC membership brings chemical transparency to a supply chain tier brands rarely reach
Genius Sports buys a media network worth a billion
Genius Sports completes its acquisition of digital sports and gaming media network Legend, valued at up to $1.2 billion including earnout.
GoPro tests whether its IP is worth more in defense
The action camera company entered defense consulting in April. Within weeks, its board was fielding acquisition bids.
Under Armour tests its gear on robots
The apparel brand is applying its materials science to humanoid robots in industrial environments – a category with no incumbent
adidas and Lululemon on stores and loyalty
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
EU-Mercosur deal in force provisionally May 1
Provisional tariff cuts on footwear and apparel into South America start May 1 – but full ratification is still years away.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Intelligence, analysis and advice for the global sporting goods industry.
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