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Intersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
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BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
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World Cup 2026: The business of the beautiful game
Three brands outfit 77 percent of teams. Sponsorship is at record levels. And yet FIFA’s own pricing strategy may be the industry’s biggest risk.
World Cup 2026: The business of the beautiful game
Three brands outfit 77 percent of teams. Sponsorship is at record levels. And yet FIFA’s own pricing strategy may be the industry’s biggest risk.
Lululemon rejects Wilson’s board nominees
The $11.1 billion athleisure brand files definitive proxy materials ahead of its June 25 annual meeting, urging shareholders to back its own three candidates.
Adidas unveils Mexico’s World Cup third kit
The new jersey marks Mexico’s historic third turn as World Cup host — paired with a craft collaboration with social enterprise Someone Somewhere.
Kids join the race: Hyrox Youngstars goes permanent
One in five junior competitors in London had a parent racing the same weekend. Hyrox is making that a fixture.
Purpose-led sponsorship gets a new playbook
A UK consultancy unveils a new service to help rights-holders and brands convert social impact into measurable commercial returns.
A sport rights family business goes global
Matchroom Holdings, the UK sports rights giant behind boxing, snooker and darts, has sold a minority stake to US investment firm Bruin Capital.
Misto Holdings lifts Q1 operating profit 19%
Greater China double-digit growth and a sharpened lifestyle lineup are remaking FILA’s geographic mix – even as the US business retreats.
Saudi Arabia’s sovereign fund buys into the World Cup
PIF’s FIFA World Cup deal extends Gulf capital’s grip on global football from club level to the sport’s biggest stage
EDM Expert Talk: Can Anta help Puma win in China again?
Join the exclusive webinar with China’s latest e-commerce data.
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PARTNER CONTENT
ISPO launches Leaders Summit with €3 million investment programme
The ISPO Leaders Summit will open ISPO 2026 on 3 November in Amsterdam, convening a senior audience of C-suite executives, policymakers and industry leaders from across the global sport, outdoor and winter market.
Lululemon rejects Wilson’s board nominees
The $11.1 billion athleisure brand files definitive proxy materials ahead of its June 25 annual meeting, urging shareholders to back its own three candidates.
A sport rights family business goes global
Matchroom Holdings, the UK sports rights giant behind boxing, snooker and darts, has sold a minority stake to US investment firm Bruin Capital.
Misto Holdings lifts Q1 operating profit 19%
Greater China double-digit growth and a sharpened lifestyle lineup are remaking FILA’s geographic mix – even as the US business retreats.
Technogym Q1 revenues rise double-digit
The Italian fitness equipment maker posted broad-based growth in Q1, with Italy and the wholesale channel among the standout performers.
Intersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
Montirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
Fanatics wins exclusive FIFA collectibles license
Fanatics takes exclusive FIFA collectibles rights — ending Panini’s World Cup sticker run that began in 1970.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Adidas unveils Mexico’s World Cup third kit
The new jersey marks Mexico’s historic third turn as World Cup host — paired with a craft collaboration with social enterprise Someone Somewhere.
Montirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
BRANWYN: the case for Merino wool as technical apparel
A product win and a supply-chain commitment that together challenge the assumption that performance apparel must be synthetic.
Vuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
Golf: The 2026 State of Play
The 9-hole round, screen golf and digital apps are rewriting the rulebook on who plays golf and how.
Activewear sells confidence. The data disagrees.
A peer-reviewed study finds no link between activewear engagement and female body confidence, contradicting a core industry marketing claim.
Athletic footwear loses ground in US survey
A new US survey finds athletic spend down 5 percent and athleisure down 8 percent, as durability overtakes performance tech as the key purchase driver.
Beyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
Intersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
Former Nike’s women’s marketing VP joins Saucony
Wendy Kula, who led Nike’s North America women’s brand campaigns, moves to Saucony as CMO.
Mike Ashley admits role in Cowgill’s JD Sports exit
Frasers Group founder confirms associates filmed the 2021 footage that triggered a CMA probe and nearly £5 million in fines against JD Sports and Footasylum.
ASICS ex-chairman Oyama WFSGI Honorary President
Former ASICS chairman follows founder Kihachiro Onitsuka as the second Japanese national to hold the WFSGI honorary title.
Purpose-led sponsorship gets a new playbook
A UK consultancy unveils a new service to help rights-holders and brands convert social impact into measurable commercial returns.
Ortovox retains Fair Wear Leader status sixth year
An 11-point score jump and a structural shift: social compliance now sits inside procurement, not alongside it.
Sympatex rescued, but the hard question remains
The brand survives, but whether Pidigi can fund the R&D needed to keep Sympatex competitive against Gore-Tex is the deal’s central open question.
Technogym scores 100/100 on ESG transparency
Fitness equipment maker joins Dow Jones Best-in-Class Europe Index with near-perfect scores on health, energy and reporting.
Intersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
Genius Sports buys a media network worth a billion
Genius Sports completes its acquisition of digital sports and gaming media network Legend, valued at up to $1.2 billion including earnout.
GoPro tests whether its IP is worth more in defense
The action camera company entered defense consulting in April. Within weeks, its board was fielding acquisition bids.
Under Armour tests its gear on robots
The apparel brand is applying its materials science to humanoid robots in industrial environments – a category with no incumbent
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Trump tariff refunds: are you in the queue?
$127 billion enters the queue — but not all at once
US Customs race to build IEEPA tariff refund system
Around 330,000 US importers await refunds on $166bn in IEEPA tariffs as CBP builds a new processing system under court supervision.
EU-Mercosur deal in force provisionally May 1
Provisional tariff cuts on footwear and apparel into South America start May 1 – but full ratification is still years away.
Spain to tighten borders to low-value foreign e-commerce
New measures target platforms like Shein and Temu, aligning with EU policy whilst introducing additional scrutiny.
Adidas probes partner data breach
Criminals claim 815,000 rows of data stolen from an Adidas extranet via a martial arts products licensee.
Nike probed in the US for bias against white employees
Federal regulators claim diversity programs discriminated against white employees, challenging past corporate DEI practices.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Intelligence, analysis and advice for the global sporting goods industry.
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