Consumer
In the end it all is centered around the consumers. These are the persons the brands want to attract, the comapanies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.
Sustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
Swedish sporting goods sales decline 5.2% in Q1 2024
Sporting goods sales in Sweden declined by 5.2 percent during the period from January to March compared to the same period last year, according to Sportindex from the industry organization Svenskt Sportforum. All months showed a decrease in growth. In January, sales decreased by 6.1 percent, by 6.5 percent in ...
Spanish e-commerce up in first nine months of 2023
Online sales in Spain for the first nine months of 2023 rose by 25.1 percent year-on-year, from €2.654 to €3.320 billion, according to Palco23, which cites the National Commission on Markets and Competition (CNMC).
Boxing equipment market to accelerate at a CAGR of 4% by 2027
Factors include youth programs, urbanization, and rising female participation, but face challenges like infrastructure and injuries.
Swedish sporting goods sales decline 5.2% in Q1 2024
Sporting goods sales in Sweden declined by 5.2 percent during the period from January to March compared to the same period last year, according to Sportindex from the industry organization Svenskt Sportforum. All months showed a decrease in growth. In January, sales decreased by 6.1 percent, by 6.5 percent in ...
Nike addresses backlash over England kit for Euro 2024
Nike has responded to the widespread criticism surrounding its controversial England kit design for the upcoming Euro 2024 tournament. The kit modification notably alters England’s traditional St. George’s flag, replacing the customary red and white hues with a combination of red, purple, black, and a purple cross.
International Women’s Day: Sport is making progress and still has a long way to go
Women have gained more visibility and relevance in sports, but what impact does this have?
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
2023 consumer trends: Demand for sustainability among Gen Z and Millennial fashion shoppers
See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values.
YouGov customer loyalty ranking 2024 Germany: Sport 2000 at the forefront
The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...
Opportunities ahead – WFSGI and McKinsey release 2024 report
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.
German e-commerce sales bottom out
Consumers’ lower propensity to shop was once again reflected in significantly lower overall sales in German e-commerce in 2023, according to the German e-commerce association bevh. Gross sales of consumer goods fell by 11.8 percent to €79.7 billion for the first time in 2023, compared to €90.4 billion in the ...
Golf in Spain keeps growing
The number of golf federation members in Spain reached nearly 300,000 (298,959) in 2023, 1.8 percent more than the previous year, of which 297,378 amateurs and 1,581 professionals, according to figures from the Royal Spanish Golf Federation (RFEG).
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