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Kipsta unveils new official match balls for UEFA Europa League, Conference League
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
Joma will be visible at Paris 2024
Joma is supplying the kit for about 15 percent of the athletes competing in this summer’s Olympic Games.
New Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
Michelle Obama’s Plezi Nutrition joins forces with Stephen and Ayesha Curry
Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama in 2023, is teaming up with Stephen and Ayesha Curry as investors and brand partners.
Skechers signs beach volley pros Benesh and Partain ahead of Olympics
Skechers has contracted American beach volleyball pros Andy Benesh and Miles Partain, who will be competing for a medal at the Paris 2024 Games this summer, to wear the brand’s performance apparel and headwear.
Vans introducing a second metaverse
Vans is working on a second virtual release on the games and metaverse platform Roblox, following up Vans World with Vans Word 2, according to Marketing Dive.
Nike at Centre Pompidou in Paris
Nike is partnering with the Centre Pompidou to celebrate sports and culture. The US brand will transform the art center’s façade into a canvas that showcases stories of sport. Nike will also open its “Art of Victory” exhibition on July 24, celebrating the journey of Nike Air innovation at the ...
Inter Milan and Qatar Airways expand partnership
Inter Milan officially announced Qatar Airways as its new training kit partner for the 2024/25 season. The Doha-based company currently serves as the club’s official airline partner. Nevertheless, the two parties have now decided to expand their collaboration.
Alibaba.com announces ambassadors for Paris 2024 campaign
Olympic and four-time NBA champion Tony Parker and two other athletes will promote Alibaba.com’s “Same Player, New Game” campaign for the Paris 2024 Olympic Games, the B2B e-commerce platform announced on 10 July.
Castore launches petition to rename street in Wimbledon after Andy Murray
British sportswear brand Castore has proposed that the road currently known as Church Road in Wimbledon be retitled Murray Mile after Scottish tennis star Sir Andy Murray. The road is 2 km in length from Wimbledon Rail Station.
First images of Louis Vuitton and Timberland collab
The collaboration between high-fashion label Louis Vuitton and boot brand Timberland has been in the news for quite some time. Now, a date has been set for the product release.
Footballer Mohammed Kudus signs with Skechers
Skechers latest signing in their quest to become a major football boot brand is official. West Ham United and Ghana national team winger Mohammed Kudus is the latest member of the team. Kudus, known to fans by his nickname Star Boy, has already been seen playing in Skechers Razor – ...
Macron to kit out its 15th Spanish club
The Italian brand Macron continues to sign new sponsorship deals with top football clubs. Starting next season and for five more years until at least 2030, Spanish La Liga club Atlético Osasuna will wear a kit with the Macron logo. Macron replaces Adidas as the club’s kit supplier.
DP World Tour partners with J. Lindeberg
Swedish sports and fashion brand J.Lindeberg has become the official clothing supplier of the DP World Tour in an exclusive multi-year partnership. As part of the agreement, J.Lindeberg will outfit the tour personnel with a range of bespoke products at the DP World Tour’s 44 tournaments across 24 countries. In ...
Macron to outfit two more European clubs
Italian brand Macron continues to dress up top clubs. In the coming season, two more classic football clubs will wear sportswear with Macron’s logo, the Hero, printed on it.
Jordan Brand’s cultural celebration of basketball and community in Paris
Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball.
Wilson opens football factory in Ohio and extends NFL partnership
According to a press release from Wilson, the National Football League (NFL) and Wilson Sporting Goods have renewed and extended their contract, naming Wilson again as the league’s official football. This partnership has lasted since 1941.
Adidas and AFA to continue partnership until 2038
The Argentinian Football Association (AFA) and Adidas have extended their long-term kit supplier contract until 2038. The brand has been Argentina’s supplier since 2001.
Foot Locker relaunch the FLX Rewards Program
Foot Locker unveiled an enhanced FLX Rewards program and announced upcoming upgrades to its mobile app, marking key milestones in the company’s Lace Up strategy, its strategy to drive sustainable and profitable growth.