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C-Suite Interview
Craft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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C-Suite Interview
Arena CEO Peter Graschi: “I am sure that swimming is becoming more and more popular”
We spoke to Peter Graschi about the importance of major sporting events, what this means for the marketing, his predictions for the future of swimming and his plans for sustainability.
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C-Suite Interview
New Wave Group CEO on the company’s US plans and the desire to acquire more sports brands
New Wave Group, proprietor of Craft and Tenson, has started teamwear sales in the US. An interview with CEO Torsten Jansson.
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C-Suite Interview
How Kevin Ross wants to increase Under Armour’s influence in Europe
Under Armour’s Senior Vice President and EMEA Managing Director talks about regional adaptions and the role of sportswear.
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C-Suite Interview
Hestra goes against the grain, never better in a competitive industry
The Swedish glove manufacturer is doing better than ever. An interview with CEO Anton Magnusson.
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C-Suite Interview
Head: Fashion is playing an increasingly important role in tennis and skiing
An interview with Roman Stepek, the chief of Head’s apparel business.
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C-Suite Interview
Syre to take circular polyester to gigascale
Swedish textile recycling company Syre has big plans for the textile industry. The goal is to produce recycled polyester per year; polyester that can also be recycled an infinite number of times. The solution is the recipe of two American chemistry professors, which is now being incorporated into the first factory to be completed in the US this year.
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C-Suite Interview
Pentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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C-Suite Interview
Community first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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C-Suite Interview
Maria Valdes: Diversity, equity and inclusion are core values for a brand’s success
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
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C-Suite Interview
Empowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
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C-Suite Interview
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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C-Suite Interview
Steve Evers: “We want to grow with a capital G”
Intersport International, the global sporting goods retailer, concluded the year 2023 with retail sales totaling EUR 13.7 billion.
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C-Suite Interview
Sports Direct launches Outdoor concept, starting in Cardiff
Sports Direct is expanding its offerings and launching a new Outdoor concept, starting in Cardiff, the retail giant’s flagship location.
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C-Suite Interview
Interview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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C-Suite Interview
When it comes to resale, the price is right
Pricing expert Robert Tinterov discusses the difficulties and opportunities of pricing goods for resale in the sports industry.
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C-Suite Interview
Secondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
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C-Suite Interview
Made for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
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C-Suite Interview
Mario Stucki: “Dimpora makes a membrane in a way no one else does”
A membrane that is waterproof, windproof, breathable, PFAS-free, biodegradable and recyclable. The science is already here. Dimpora’s CEO explains.
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C-Suite Interview
Mammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”