Events
Industry events, trade shows, and sporting moments that drive business strategy,
partnerships, and market opportunity in the global sporting goods sector.
EVENT RADAR: TRADE SHOWS & CONFERENCES
Q2 2026 Event Radar: trade shows and conferences
Wellness and fitness take center stage in Q2, with FIBO, PEAK 2026 and RiminiWellness among the must-attend events of the quarter.
Intertextile Shanghai Spring debuts pet fashion area
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
Texworld Apparel Sourcing Paris 2026: Event guide
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
140 countries, one wellness show
The 20th-edition fitness and wellness trade show drew visitors from 140 countries, with international attendance up 25%.
Sportsdays FS 2027: 200 brands, one market, two days
With independents still structurally dominant and most brands entering via distributors, sportsdays functions as coordination infrastructure, not just a trade show
Nostalgia is not a strategy for the European Outdoor Week
The outdoor trade show’s Riva comeback generated real energy, and real questions about whether the industry has truly moved on.
Nordic Fabric Fair tests the fashion-sport convergence
Stockholm textile fair expands into sport, outdoor and fitness in a December relaunch covering fashion and functional sourcing.
ISPO launches Leaders Summit with €3 million investment programme
The ISPO Leaders Summit will open ISPO 2026 on 3 November in Amsterdam, convening a senior audience of C-suite executives, policymakers and industry leaders from across the global sport, outdoor and winter market.
RiminiWellness turns 20 with longevity at the centre
RiminiWellness returns to Rimini on May 28–31 with an expanded startup showcase and longevity programming.
Everything padel has become is coming to Barcelona in May 2026
The British army, a former champion and the global federation of padel walk into a trade show. It’s not a joke, but the set-up for the Padel Summit.
FIBO 2026: AI reshapes the fitness industry
From the Confex Hall to the Tech Valley, FIBO 2026 makes its most ambitious pivot yet – here’s what matters for sporting goods professionals.
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Watch now: Can Anta help Puma win in China again?
Watch the exclusive webinar with China’s latest e-commerce data.
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Watch SGI Europe & Hot Pot to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Sporting events
How major sporting competitions translate into commercial opportunity—tracking sponsorship strategies, brand activations, and the business implications of cultural moments.
World Cup 2026: big event, small economic impact?
A new Goldman Sachs research note challenges FIFA’s $17 billion GDP forecast for the 2026 World Cup.
PUMA’s biggest World Cup kit roster in 20 years
The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
FIFA settled for a third of its ask in India
Indian media platform Zee Entertainment pays an estimated $30–35m for 2026 World Cup rights, against an opening demand of approximately $100m.
Adidas mines the archive ahead of FIFA WC 2026
Seven heritage reissues target collector and nostalgia demand without the cost of performance innovation.
Tennis league returns after 52 years as arena spectacle
World Team Tennis revives in December 2026 with primetime arena events, blending elite tennis with entertainment and local identity.
FIFA’s pricing model meets its first law enforcement test
Two attorneys general have put FIFA’s dynamic pricing strategy on legal notice. The precedent matters far beyond one tournament.
Padel earns medal status at South American Games
FIP adds South America to a continental multi-sport calendar that now spans four continents and six events by 2027.
Why Ultimate Sevens built its tech stack before its first match
Outsourcing the entire digital layer on day one reflects how new sports properties now compete for audiences and investors
English Open golf tournament to return in 2026
DP World Tour and England Golf announce three-year plan to revive the English Open, beginning at The Vale Golf Club in June 2026.
From the pitch to the barber’s chair: adidas at World Cup 26
New York and Toronto host free fan spaces tying 14 federation kits, athlete marketing and retail into a six-week activation.
Milano Cortina 2026
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