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Events
Industry events, trade shows, and sporting moments that drive business strategy,
partnerships, and market opportunity in the global sporting goods sector.
EVENT RADAR: TRADE SHOWS & CONFERENCES
Intertextile Shanghai Spring debuts pet fashion area
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
Texworld Apparel Sourcing Paris 2026: Event guide
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
Q1 2026 Event Radar: trade shows and conferences
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.
Intertextile Shanghai Spring debuts pet fashion area
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
PGA Show hits 16-year attendance high
The 73rd edition welcomed professionals from 90 countries, with 1,195 brands showcasing innovations across 1.1m square feet of exhibition space.
EuroShop 2026, Feb. 22–26: Event guide
RFID tracking, unified commerce, and immersive fitness concepts take center stage at this year’s retail technology fair.
Texworld Apparel Sourcing Paris 2026: Event guide
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
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Watch now: Engaging consumers through physical activity narratives
Nike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.
Watch now: The New Luxury in China’s $40B Sports Market
Watch SGI Europe & Hot Pot to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Watch now: 5 major trends in China’s lifestyle landscape
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
Sporting events
How major sporting competitions translate into commercial opportunity—tracking sponsorship strategies, brand activations, and the business implications of cultural moments.
CrossFit gets its HYROX with $15m Xenom launch
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
Eight European marathons unite in new classics series
The EMC links Rome, London, Vienna and five other city races in a free-to-join challenge for the continental running community.
England Golf launches Titleist Women’s Four-Ball
New national competition gives women and girls at affiliated clubs a team pathway to a national final, backed by Titleist.
Sportradar posts record revenues of €1.29bn
The sports betting data group lifted profit to €100 million and authorized up to €1 billion in buybacks.
UCI Cycle-ball World Cup adds women’s tournament
Three rounds of the 2026 series will feature women’s competition, a historic first for the bicycle football discipline.
Birmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
Premier League reportedly seeks to boost sponsorship revenue
The league is considering centralising 60% of perimeter advertising and adding new partners to its commercial portfolio, according to Sky News.
Triathletes PTO acquires long-distance race organizer
The acquisition integrates Challenge Family’s 30+ long-distance races into a unified competition structure launching in 2027.
Largest sports-buyout fund yet closes at $1.2bn
Otro Capital’s inaugural fund more than doubles its $500m target, with investments already made in Alpine F1, Two Circles and FlexWork.
UA and Dick’s contribute to boom in girls’ flag football
The sportswear brand teams with Dick’s Foundation to fund equipment, coaching and expansion of the growing sport.
EuroLeague’s new CEO is former NBA Europe VP
Former NBA Europe VP takes the helm as predecessor exits under cloud of alleged conflicts of interest and strained club relations.
ESPN acquires NFL Network in $3bn deal
The NFL gets 10% of ESPN in exchange for its media assets, reshaping American sports broadcasting.
Italy unveils triathlon tourism project
Four major events across Italy aim to diversify tourist flows and showcase destinations beyond traditional routes.
NBA brings more games to the UAE
The extended partnership with DCT Abu Dhabi will also boost youth development and fan programs in the UAE capital and nearby areas.
FIFA announces $2.3m women’s club prize
The governing body unveils record-breaking prize money for the inaugural Women’s Champions Cup.
Another football tournament heads to Qatar
Qatar is negotiating with Fifa to stage the first Women’s Club World Cup in January 2028, according to The Guardian.
Barça launches first all-female eSports team
FC Barcelona enters the Valorant Game Changers circuit, launching its first all-female esports team to promote gender equality in gaming.
Qatar to host first Ironman event in 2027
The Ironman Group has confirmed that Doha will host Qatar’s first Ironman-branded event in early 2027, following the success of races across the Gulf.
T100 Triathlon expands to Pamplona in 2026
PTO, World Triathlon and FETRI announce multi-year partnership bringing T100 Triathlon to Pamplona on 23-24 May 2026, Spain’s third T100 race host.
Ironman 70.3 Hengqin debuts in March 2026
Ironman has announced the Ironman 70.3 Hengqin triathlon will debut on March 15, 2026, in China’s Guangdong-Hong Kong-Macao Greater Bay Area, with a scenic course across the southern island of Hengqin.
Milano Cortina 2026
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