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Industry events, trade shows, and sporting moments that drive business strategy,
partnerships, and market opportunity in the global sporting goods sector.
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
With 1,100 exhibitors and expanded activewear focus, the 2-4 February show addresses supply chain shifts and near-sourcing demand.
January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.
From the Confex Hall to the Tech Valley, FIBO 2026 makes its most ambitious pivot yet – here’s what matters for sporting goods professionals.
Raccoon Media Group launches ticket sales for the trade fair’s first Amsterdam edition — with early-bird expo passes at €29 and Leaders’ Summit seats from €495.
From May 14–19, 2026, Riva del Garda will host the European Outdoor Week, with 400 brands confirmed.
Germany’s consumer golf fair drew 10,000 visitors to Düsseldorf and added a wellness section, reflecting golf’s growing lifestyle positioning.
A new dedicated zone at Asia’s biggest apparel textile fair signals how seriously the industry is taking China’s booming market for pet fashion.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeNike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.
Watch SGI Europe & Hot Pot to analyze FY2025 e-commerce data and the shift toward high-performance gear in China’s $40B sports market.
Chinese consumers are spending more on premium sportswear and outdoorwear. Watch our Expert Talk to learn what this means for international brands.
How major sporting competitions translate into commercial opportunity—tracking sponsorship strategies, brand activations, and the business implications of cultural moments.
Athens is the preferred host for a new standalone World Marathon Championships launching in 2030, as World Athletics restructures its elite road racing calendar.
TPG is acquiring Learfield, the commercialization platform serving 1,200 US colleges, in a deal valued at about $2 billion.
The OCA adds padel to the Riyadh 2026 program, giving the sport back-to-back inclusions at major Asian multi-sport events in the same calendar year.
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
The French ad giant is assembling a data-driven sports marketing stack to challenge Omnicom-IPG in a $240 billion market.
A Paris Council vote and a new mayor shift the Parc des Princes debate – putting a sale or long-term lease back on the table for PSG.
The elite padel circuit arrives in the UK for the first time, as Olympia hosts a P1-tier event amid surging British participation.
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
LaLiga has become the first European football league to sign a deal with a prediction market – in this case Polymarket, the world’s largest.
The International Padel Federation confirms the racket sport will be a medal event in Istanbul next June, building its case for Olympic inclusion.