Equality & Diversity in the sportsbusiness

Equality and diversity data

Women in leadership in the sporting goods industry

We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.

Interviews on equality & diversity

Empowering women in sports: Insights from Kari Traa’s GM
2024-03-07T08:43:00+00:00By Regina Henkel
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
Sara Molnar: “As a modern leader, diversity must be on your agenda”
2022-03-08T08:04:00+00:00By Claudia Klingelhöfer
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
Ulrika Björk: “Appoint more women to the board of directors!”
2024-03-07T08:40:00+00:00By Claudia Klingelhöfer
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”

The latest news on equality and diversity

Decathlon France raised revenues, focused on circularity in FY23
2024-04-05T11:38:00+01:00By SGI Europe Editorial Team
Decathlon France generated €4.752 billion (VAT and other taxes included) in full-year 2023, according to its year-end round-up. This represents a rise of 1.24 percent from 2022 and of 22.52 percent from 2019, the year before the lockdowns.
Decathlon rebrands to 'ignite global passion for sport'
2024-03-12T18:31:00+00:00By Jesper Johansson
Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide.
Paris 2024 will celebrate full gender parity
2024-03-08T14:38:00+00:00By SGI Europe Editorial Team
The International Olympic Committee (IOC) has announced that the upcoming Olympic Games Paris 2024 is set to reach full gender parity on the field of play. For the first time in Olympic history, quota places have been equally distributed to female and male athletes (50:50). The IOC’s commitment to gender ...
Maria Valdes: Diversity, equity and inclusion are core values for a brand’s success
2024-03-08T06:39:00+00:00By Claudia Klingelhöfer
Puma’s Chief Product Officer talks in an exclusive SGI Europe interview about overcoming biases in the sporting goods industry.
International Women’s Day: Sport is making progress and still has a long way to go
2024-03-08T00:20:00+00:00By Claudia Klingelhöfer
Women have gained more visibility and relevance in sports, but what impact does this have?
Empowering women in sports: Insights from Kari Traa’s GM
2024-03-07T08:43:00+00:00By Regina Henkel
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
Ulrika Björk: “Appoint more women to the board of directors!”
2024-03-07T08:40:00+00:00By Claudia Klingelhöfer
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
Adidas launches foundation to drive social and environmental impact
2024-03-06T12:47:00+00:00By Jesper Johansson
Adidas introduces the Adidas Foundation, an initiative aimed at consolidating and amplifying the company’s commitment to community impact.
Women’s sports lead online search 2023
2024-03-05T16:19:00+00:00By SGI Europe Editorial Team
Which women’s sports have soared in search? What athletes have captivated the digital world? Discover the worldwide popularity of women’s sports in online searches in 2024.

More news on equality & diversity

Asics unveils study on women’s physical activity and gender gap in exercise

2024-02-28T15:42:00+00:00By Dr. Rosarita Cuccoli

Asics has released the results of what it claims is “the largest study ever conducted on the gender exercise gap.” The study, titled “Move Her Mind: Closing the Gender Exercise Gap – Study Report 2023” and unveiled to celebrate the upcoming International Women’s Day on March 8, explores the barriers, ...