This section includes the Executive Edition of SGI Europe - Released every two weeks, the Executive Edition of  is the trusted industry briefing for leaders in the sporting goods industry since 1989.

Subscribers receive the newest edition as soon as it releases (Regular PDF version and E-version). The back catalogue of Executive Editions is available below.

SGI Europe Executive Editions

SGI Europe Vol 35 n°13+14-1

SGI Europe Executive Edition: Vol 35 - 13+14


Nike posts digital decline for first time in nine years | Lululemon posts strong Q4 results, some Q1 softness in US | Majority of Foot Locker’s annual non-US sales generated by five countries | DFB’s Strategic Shift: Adidas to Nike, Redefining Football Apparel’s Future | Anta Sports’ FY23 operating profit rises 45 percent | Fila Holdings continues to reshape business model | Busy summer of sports, soft comps should bolster JD Sports Nike addresses backlash over England kit for Euro 2024 | Shein considers supply chain as a service | Grupo SBF improves key metrics in FY23 | Lamoda Sport and DeSport gear up development strategies | Competition on marketplaces is becoming increasingly difficult: Russian retailers

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SGI Europe Executive Edition: Vol 35 - 11+12


Adidas posts first loss in 30 years, eyes €500m operating profit in FY24 | Is Topgolf Callaway on the Market? South Korean sources says so | On eyes greater reliance on DTC, apparel | Allbirds has a new CEO | Zalando wants to cover 15% of the European fashion market | Puma achieves greenhouse gas reduction targets ahead of schedule | Decathlon rebrands to ‘ignite global passion for sport’ | The Weber era at Brooks is coming to an end | More losses at Allbirds Xtep Intl. annual profit hits all-time high | Yue Yuen’s profit, sales slip in soft FY23 | Li Ning considers privatizing sportswear firm amid market challenges | Italy’s Cisalfa to take over SportScheck Puma partners with Google Cloud to enhance online retail experience | Boxing equipment market to accelerate at a CAGR of 4% by 2027 | China’s athleisure market poised to hit $82.8 billion by 2024 | France’s proposal against fast fashion | Sympatex unveils new more sustainable dying solutions | Progress in ski boot recycling; call for collaboration | EFTA states and India deepen economic partnership with new trade agreement

SGI Europe Vol 35 n°9+10

SGI Europe Executive Edition: Vol 35 - 9+10


Puma expects business headwinds to persist in H1 of 2024 | IIC reports another successful year | Technical apparel will fuel Amer Sports’ growth in FY24 | Frasers Group boosts board with key appointments | Foot Locker delivers tepid outlook, delays Ebit margin objective | Moncler Group’s FY23 Ebit increases by 15 percent | Acushnet pleased with golf’s resilience across the EMEA | Gymshark’s annual profit drops despite higher sales | Bowflex files for bankruptcy protection, reaches stalking horse agreement | OOSC Clothing secures £1.4m export finance deal to fuel global expansion |  MonclerGrinta withdraws from Double R, signs consultation agreement with RPHSalomon launches 3rd gen of Index recyclable running shoe | Gildan results benefit from higher customer replenishment | Globe spinning in right direction with shift in focus | A bright future for pickleball in Spain? | Refurbed expands into the second-hand sporting goods market | A new player emerges in the Russian sporting goods market

SGI Europe Vol 35 n°7+8-1

SGI Europe Executive Edition: Vol 35 - 7+8


Nike announces 2% workforce reduction | Asics eyes modest FY24 growth, but flat sales in Europe | Topgolf Callaway forecasts higher revenue, Ebitda and cash flow in 2024 | XXL promises Ebitda improvements amid cost-cutting | European market remains strong for Under Armour | Wolverine makes progress on turnaround but more bumps likely | KMD Brands sees soft H1 group sales | Alpargatas’ write-offs impact Q4 Ebitda, adjusted gross margins | GoPro’s retail strategy ahead of plan despite Q4, FY losses | Crocs brand kicks off 2024 with momentum, $5bn sales target not until later | HanesBrands plots next moves for Champion business | Mizuno posts strong nine-month results, lifts FY outlook | Tiger Woods unveils Sun Day Red apparel brand | Enda Athletic founder appointed as On’s head of Africa | Winter sports industry unites for climate action, join UN Race to Zero campaign | Xponential completes divestiture of Stride Fitness | Sales at AFP up 8%, though short of expectations | Unfair competition: HDE calls for clear rules for Temu & Co | Squash racquet market is poised to increase, but needs more visibility

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SGI Europe Executive Edition: Vol 35 - 5+6


Adidas eyes €500m operating profit for FY24, most Yeezy inventories won’t be written off | The North Face, EMEA stronger in “challenging” VF quarter | Puma gets “A” rating for second year running on CDP Climate Change list | Intersport Germany continues to grow in 22/23 | Opportunities ahead – WFSGI and McKinsey release 2024 report | Decathlon releases VR shopping app in US | Amazon announces AI-powered shopping assistant | Done deal: PGA Tour announces investment agreement with Strategic Sports Group | Sport 2000 with stable development in 2023 | Deckers raises FY guidance, sets CEO succession plan after strong results | PayPal introduces six new checkout innovations | Macron posts 15 percent sales increase | Columbia faces revenue decline challenge | Real Madrid becomes football club with highest revenue, says Deloitte report | Sneaker design democratized? Zellerfield launches design platform | German e-commerce sales bottom out

SGI Europe Vol 35 n°3+4-1

SGI Europe Executive Edition: Vol 35 - 3+4


Analysis: 2023 Market Cap of global Sporting Goods stocks rising 2.4% | Puma shares decline on FY24 outlook | Amer Sports looks to raise $1.8bn from IPO next week | Campion to leave Nike after 17 years, joins UCLA | New CPO, President of Americas at Under Armour | Wolverine Worldwide sells Sperry to Authentic | Founder of Snipes steps down as CEO | Sprague becomes new CEO of POW | Decathlon Austria with successful 2023 | Russia faces 50% increase in prices for European sporting goods | Puma named “Top employer globally” | ANWR Group accelerates positioning of affiliated retail networks | Counterfeit products cost EU companies €16 billion in sales each year | A review of pro golf’s pending big deal | Vivobarefoot, Balena present 3D-printed, customized and fully compostable shoe

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SGI Europe Executive Edition: Vol 35 - 1+2


Wolverine Worldwide on expected FY course, update on transformation | Amer’s Arc’teryx brand key to sales growth in China | JD Sports cuts profit forecast due to weak consumer spending | Footway Group announces extraordinary general meeting, restructuring nearing completion | Crocs expects record revenues, raises FY guidance | Uvex Sports Group with new executive management | Xponential Fitness closes master franchise agreement for Pure Barre and YogaSix in Japan | A challenger rises in Spanish pádel e-tail

SGI Europe Vol 34 n°49+50-1

SGI Europe Executive Edition: Vol 34 - 49+50


Nike eyes innovation, cost cuts to drive future results | Analysis: The world’s biggest sports retailers | Analysis: The top sporting goods industry performers by sales and profits in Q3 2023 | Asics sells outdoor subsidiary to Chinese investor | EU adopts supply chain directive | Manchester United reaches agreement for Ratcliffe to acquire 25% of shares | Pádel Nuestro ups its year-end sales forecast | A year in review for padel | Arena has become a Benefit Corporation | China’s Bosideng takes strides toward net zero emissions and sustainable fashion | Zeal Optics introduces Re-Shred recycled goggle initiative

SGI Europe Vol 34 n°47+48-1

SGI Europe Executive Edition: Vol 34 - 47+48


Lululemon eyes men’s, footwear as key growth opportunities | Frasers confident in strategy despite short-term challenges for premium lifestyle biz | EU bans destruction of unsold textiles, footwear | Analysis: The European Sports Retail Market | Zumiez braces for FY loss despite higher Blue Tomato sales | Dutch business of JD Sports declared bankrupt | Irving invests in sneaker marketplace Kicks Crew | WFSGI to tackle physical inactivity with new strategic plan for the sporting goods industry | WeSports invests in Tretorn and Thevea Group | Under Armour makes proprietary fiber-shed test method publicly available | Puma announces partnership with New Zealand Football Association | Atleet flying high for Tréndico | Puma turns sneakers into compost | Reebok is preparing a new digital sneaker | Women’s elite sport revenues to surpass $1bn for the first time in 2024 | Prowinter presents program of upcoming trade show in Bolzano | Sports eyewear market to post 7.3% CAGR by 2027, says new report

SGI Europe Vol 34 n°45+46-1

SGI Europe Executive Edition: Vol 34 - 45+46


Foot Locker takes measures to reach two types of holiday shoppers | Asics sets FY26 targets, eyes operating margin of 12 percent | EssilorLuxottica adds Swedish eyewear brand Bliz to sports portfolio | Strong e-commerce sales bolster Björn Borg results | Latest StockX report gives an insight into what sneakerheads want | FESI welcomes EU Council’s latest steps towards gender equality in sports | How Sport 2000’s “One Sport” strategy is evolving | France announces physical activity and sport as 2024’s “Grande Cause Nationale” | Snowboard brand Forum returns to Europe | Digitalization is key for 85% of European SMEs, but gaps in tech adoption

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SGI Europe Executive Edition: Vol 34 - 43+44


Adidas inventory cuts improve; sees strong demand for Samba, Gazelle | On Holding maintains lofty objectives despite moderating wholesale revenues | Wolverine Worldwide lowers outlook as overhaul moves forward | Asics lifts FY outlook again as 9-month grows by 73% | Under Armour drops FY sales outlook on continued US woes | Topgolf Callaway reports earnings decline, lowers forecast | Canada Goose lowers FY24 outlook, increases reliance on DTC | FilaHoldings’ results hurt by challenges in US, Korea | Descente’s operating profit dips due to absence of one-time gain | CoDi sells Marucci Sports to Fox Factory | Intersport Germany sells Sport Voswinkel to Italian retailer | Nike Inc. makes executive changes to help “reimagine sport for the next generation of athletes” | Sport 2000 Austria: Zentrasport’s reorganization proceedings closed | Peloton Interactive aims to spin in right direction, but share price dips | GoPro expanding retail network, camera range | Acushnet’s Q3 operating income up 3.4 percent | Crocs taking steps to reset Heydude business | Alpargatas reports Q3 loss despite improving trends | Lower costs, inventory benefit Grupo SBF in Q3 | Below-average order fill rates continue to impact Yue Yuen | Elevate Outdoor Collective fills further key positions | Sweet Protection and Kari Traa are realigning in Central Europe

SGI Europe Vol 34 n°41+42-1

SGI Europe Executive Edition: Vol 34 - 41+42


Analysis: The latest inventory levels in the Sporting Goods Industry, Q2 2023 | Puma maintains FY outlook as Q3 gross margin improves | VF Corp. abandons guidance, commences turnaround plan led by former Vans President | Skechers raises full-year earnings guidance as DTC continues to bolster Q3 sales gains | Deckers raises full-year guidance again on continued strength from Hoka, Ugg gains | XXL misses target in Q3: “Neither proud nor satisfied” | Garmin with strong Q3 results | Moncler Group’s revenues rise 7 percent in Q3 | Vulcabras’ sales rise by double-digits for 13th consecutive quarter | Super Retail Group updates year-to-date sales | Rental and second-hand markets contribute nearly £7bn to UK economy | Skechers sets its sights on basketball | Peloton appoints new Australian GM

SGI Europe Vol 34 n°39+40-1

SGI Europe Executive Edition: Vol 34 - 39+40


Analysis: Global athletic footwear sales rise by 14 percent in 2022 | Analysis: Global sports apparel sales slow down in 2022 but Europe outperforms | Re:Thinking Business – Small steps for a big change | VF Corp. investor pushes for turnaround plan | German retail chain SportScheck to be acquired by Frasers | Reebok Basketball puts star power in its C-suite | German e-commerce lacks positive impetus | Intersport Voswinkel invests in growth, opens 50th store | MVC Group acquires 70% of Zoot | Jones Introduces Re-Up Tech Snowboard Recycling Program | FitFlop targets pan-European expansion with new logistics partner | The Beachbody Company unveils new growth plan | Stereo Skis partners with Aamodt, adds FIS-certified comp skis | Four brands present ski boots with Boa Fit System | Pentland Brands restructures product and marketing management

SGI Europe Vol 34 n°37+38-1

SGI Europe Executive Edition: Vol 34 - 37+38


Nike says it’s “turning the corner” toward greater profitability | On’s 3-year financial outlook, aims to become “most premium, global sportswear brand” | SSU accelerates strategic realignment, delists shares from NYSE, new CEO | JD Sports on track for FY profit rise as premium sneaker demand holds up | Intersport Austria with record sales in crisis year 2022/23 | E-commerce sales continue to grow in Europe but at a slower pace | Lululemon and Peloton strike fitness content and apparel deal | Head climbs to number one in tennis racquet sales in Europe | Lululemon releases latest Impact Report | Carbios inaugurates textile recycling facility in France | Major Russian marketplace unveils ambitious plans for sporting goods retail development | Safilo and Amazon launch new smart glasses with Alexa for the US market | FIS joins Sports for Nature Framework | Recap of the Ski Industry Climate Summit 2023

SGI Europe Vol 34 n°35+36-1

SGI Europe Executive Edition: Vol 34 - 35+36


KMD Brands’ FY results dimmed by softer consumer sentiment in Q4 | Zumiez encouraged by some brands in Europe, private label growth | New trio at Schanner’s helm | Asian sneaker marketplace Novelship secures $9.5 million in Series B funding | Salomon gives competitors insight into its winter sports product LCA | Adidas Originals launches new global brand platform | Tecnica presents first ski boot based on new eco-design principles | Muntagnard launches mono-material apparel via Kickstarter to avoid overproduction | EU to take action on late payments | A1 Padel, unfazed, looks to US

SGI Europe Vol 34 n°33+34-1

SGI Europe Executive Edition: Vol 34 - 33+34


Lululemon raises FY outlook; will aim to accelerate its unaided brand awareness | Wolverine sells Hush Puppies IP in China, divests US leather business | On officially announces entry into tennis category ahead of US Open | Baozun acquires intellectual property rights to Hunter for China, Southeast Asia distribution | Decathlon UK continues to grow despite challenging economic conditions | Thélios acquires Vuarnet | Sport-Tiedje becomes Peloton’s strategic partner in Germany | Mips invests in US sensor company | Performance Days expands product range and exhibition space | Crisis shapes Russian sporting goods retail | Decathlon Germany’s boss promoted to run Central, Eastern and Southeastern Europe | Atobi and Asics announce strategic partnership

SGI Europe Vol 34 n°31+32-1

SGI Europe Executive Edition: Vol 34 - 31+32


Adidas’ bumpy year showing some signs of smoothing out | On Holding’s Q2 operating income up 50 percent, but stock price falls | First figures out as Under Armour commences its transition year | Foot Locker committed to Lace Up strategy despite current challenges | Topgolf Callaway maintains FY guidance, Q2 net up 11 percent | China demand boosts Canada Goose Q1, but warns of slower Q2 | Anta Sports gets H1 sales lift from all segments, brands | Wolverine’s new CEO to spearhead turnaround as Q2 results tumble | Peloton Interactive takes steps to accelerate reach; Q4 loss shrinks | Asics raises FY outlook as H1 operating profit soars | Nike to open network of boutique fitness studios in the U.S. | Soft global footwear demand continues to impact Yue Yuen | Fila Holdings’ woes impacted largely by U.S. market | Descente’s Q2 rises by 36 percent | Acushnet paced by U.S., ball sales in Q2 | Champion drags down Hanesbrands in Q2 | Xtep Intl. nets H1 profit from Saucony business | GoPro captures momentum with entry-level cameras; reports Q2 loss | Xponential Fitness operating income ticks up 1 percent in Q2 | Björn Borg reports strong growth in e-commerce | Currency and costs weigh on Yonex’s Q1 results | Nautilus narrows Q1 operating loss despite lower sales | Mizuno generates record Q1 operating profit | Three running brands take top spots in StockX sneaker trades so far this year | NFL legend Tom Brady invests in British football club | Pentland Brands to simplify business structure

SGI Europe Vol 34 n°29+30-1

SGI Europe Executive Edition: Vol 34 - 29+30


Puma maintains full-year guidance despite challenging market as Q2 sales tick up 6% | VF Corp. slashes FY revenue guidance, reports wider Q1 loss | Hoka paces Deckers in Q1, company lifts FY guidance | Columbia dims FY outlook as Q2 net dips 17% | WFSGI announces leadership change | Adidas releases more existing Yeezy products in August | Skechers raises profit forecast as DTC and international shine in Q2 | European ski industry stands strong amid challenges | Sport 2000 Austria: Zentrasport initiates restructuring process | Moncler Group’s H1 revenues surpass €1 billion for first time | Adidas extends contract with Manchester United, guarantees €1bn over 10 years | Frasers scores double-digit FY23 revenue gains in all segments | Vulcabras Q2 results bolstered by locally made athletic footwear | U.S. growth in racquet sports translating to sales of softgoods | Crocs’ shares take hit as Heydude sales outlook tempered

SGI Europe Vol 34 n°27+28-1

SGI Europe Executive Edition: Vol 34 - 27+28


Thule reports best-ever gross margin, higher cash flow from ops | XXL initiates new operating model under new CEO; reports Q2 loss | JD Sports to acquire all remaining shares of Iberian Sports Retail Group | Xponential signs Club Pilates master franchisee in France | Spanish market could break €9bn next year, says Afydad | MAS Holdings invests in HeiQ AeoniQ | Puma commits to bovine leather from verified deforestation-free supply chains | Adidas partners with scientific project: Biopolymers from algae for textiles | Former Nike distributor in Russia launches multibrand retail chain | FESI responds to EU’s ESPR proposal with key concern | Völkl exits pádel market | Europe’s one pickleball firm sets out to conquer America | Ahead of FIFA Women’s, Adidas celebrates the game’s next-gen icons | Nike presents “What The Football” campaign to kick off FIFA Women’s

SGI Europe Vol 34 n°25+26-1

SGI Europe Executive Edition: Vol 34 - 25+26


Nike eyes “healthy, full price growth” as inventory woes dissipate | Analysis: The latest inventory levels in the Sporting Goods Industry, Q1 2023 | SSU lands €150 million in funding, says worst of market disruptions are over | JD Sports sees softer North America but holds guidance | reports 20% sales growth in Q1, 140,000 new customers | Investment company acquires Aqualung Group | Hamburg Declaration to combat physical inactivity renewed, IOC supports efforts | Allbirds is giving away the secrets of its net-zero shoe | Coats launches new footwear division | JD Sports to expand into Middle East | Asics announces progress towards its sustainability targets in new report | Vans replaces The Vault with OTW by Vans as its new top product category | Zalando fights EU’s classification as a VLOP | International Boxing Association expelled from Olympic movement

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SGI Europe Executive Edition: Vol 34 - 23+24


Analysis: Double-digit increase in sales per employee in 2022 | Logitech CEO takes over vacant leadership position at VF | Puma moves global marketing from Boston to Herzogenaurach | Record year for Sport 2000 International | Rottefella wins patent suit against Amer | Russian athletic apparel market in turmoil | Puma appoints new GM for China | Alibaba Group CEO and Chairman resigns to head Alibaba Cloud | Former Decathlon Partnership Director joins Wasserman | Manchester City replaces Real Madrid as the world’s most valuable football brand | Pádel pessimism from a generalist and a specialist alike | Smart insoles supplier announces completion of investment round | Tennis-Point and Tennis Channel launch online merchandise site during Roland Garros

SGI Europe Vol 34 n°21+22-1

SGI Europe Executive Edition: Vol 34 - 21+22


The top sporting goods industry performers by sales and profit Q1 2023 | Sporting Goods 2022 – The top companies worldwide by sales and profit | Lululemon posts strong quarter helped by Greater China | Hoka sales up 20% in FY24, further supporting Deckers’ growth | Hummel sets five-year targets, new DC costs impact FY22 profitability | Zumiez sales continue to slip as Europe, Australia outperform | Senior executive changes at Nike to deepen consumer-led growth | Wolverine Worldwide appoints new company president and key brand leaders | WeSports relaunches Keller Sports, enters partnership with Footway Group | EU Parliament votes in favor of supply chain act, FESI calls for improvements | Rossignol Group strengthens global softgoods division | Lululemon expands global HQ in Vancouver | PGA Tour, DP World Tour and LIV Golf merge into new commercial entity 

SGI Europe Vol 34 n°19+20-1

SGI Europe Executive Edition: Vol 34 - 19+20


On Holding raises FY23 outlook; UK, Germany drive EMEA in Q1 | Wolverine explores options for Sperry as Q1 beats forecasts but conditions tighten | Fila Holdings’ Q1 sales, profits dominated by Acushnet | EMEA, Asia-Pacific fuel Q4 sales growth for Canada Goose | Peloton starts “next chapter” with brand and app relaunch | VF Corp. has a “realistic” turnaround strategy in place | Foot Locker lowers full-year outlook on “challenging backdrop” | JD Sports eyes 3.9% profit increase before tax and adjusted items in FY24 | Descente forecasts 9 percent FY23 operating income growth | Golf segment helps drive Mizuno to record FY22 sales | Surf icon Kelly Slater launches sustainable footwear brand | GoPro sees opportunity from new go-to-market effort | Cost-cutting helps Nautilus reduce Q4 operating loss | Technogym posts double-digit sales increase in Q1, driven by B2B | Aqualung expects double-digit growth in 2023, pursues “Horizon 2027” strategy | Strong regional demand fuels Yonex’s FY23 results | Björn Borg increases sales and profit in Q1 | Fitness market rebounds after the pandemic years, says new report | Due to looming business closure, Bleed seeks community support

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SGI Europe Executive Edition: Vol 34 - 17+18


Adidas begins “bumpy year” with flat revenues, big operating income decline | Surge in Asian markets bolsters Asics in Q1 | Under Armour’s new CEO establishes strategy as latest earnings announced | Peloton makes more strides, prepares app and brand relaunch | Columbia’s Q1 revenues bolstered by early spring shipments, DTC channel | Topgolf Callaway beats Q1 forecasts but trims FY estimates as venue bookings slip | JD Sports Fashion proposes acquisition of Courir | Skechers raises full-year guidance after strong Q1, but braces for domestic wholesale headwinds | Long-term growth outlook for Champion is solid despite current challenges | Stormberg and XXL enter into a strategic partnership | Crocs raises FY revenue outlook, banking on markets outside U.S. to pace growth | Alpargatas looks to boost efficiency, seeks new CEO as sales and margins decrease in Q1 | Acushnet Holdings posts solid results in seasonally strong quarter | Garmin with losses in EMEA and gains in Americas, sticks to FY outlook | Moncler Q1 revenues driven by DTC; new CEO for Stone Island | Vulcabras posts strong Q1 results


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Each edition includes insights you won’t find anywhere else:

  • Analysis and rankings of the major companies in athletic footwear, apparel, equipment and retail
    • Detailed analysis of earnings, public offerings, acquisitions
    • Analysis of Direct-to-Consumer and E-Commerce activity
    • Management news on patent, legal, trade and government issues
    • New developments on the international front
  • Retail and distribution landscape analysed
    • Retail consolidation - one of the biggest issues facing the sporting goods industry
    • Analysis of E-tailers and online marketplaces
  • Key executive movements tracking and insights
  • Insights about consumer trends and behaviour
  • Screening of new business models & startups
  • Insights and analysis about technology, data & innovation