People and HR
The talent decisions shaping the sporting goods industry
Leadership moves, talent trends, and the people behind the strategy. SGI Europe tracks executive appointments, board changes, and workforce dynamics across the global sporting goods industry, with interviews with the executives, founders, and operators who are making it happen.
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Leadership Moves | HR and Talent | Interviews | Athletes
Latest
Nike adds a second finance hire before Q2 2027 results
An insider who knows Nike’s operations takes charge of the accounts while the company books the first Pace restructuring charges.
Lululemon names new brand and strategy chiefs
Ben Hallam, who led marketing at Four Seasons, starts Nov. 9 as Chief Brand Officer. Emily Sunderland follows from BCG on Nov. 23.
Geoffroy Roux de Bézieux named President of Alpes 2030
The ex-MEDEF head, a board member since April, replaces interim president Vincent Roberti on Nov. 2.
LATEST
X Games hires Paul Asencio as Chief Revenue Officer
Paul Asencio spent 17 years at the New York Mets before UFC and Williams Racing. He starts Nov. 9.
Fanatics names new managing directors for UK and Italy
David Giblin joins from Nike to lead the UK unit; Davide Faloppa steps up from Chief Revenue Officer in Italy.
Mizuno names Mandrakas Sales Rep Sportstyle DACH
Wassilios Mandrakas joins Mizuno from Säck & Nolde on November 1 to lead Sportstyle sales in Germany and Austria.
Startups to watch: LIGAS, premium yoga made in Poland
LIGAS wants to win Polish premium yoga before global players do, with local production and a bold image as its calling cards.
J.Lindeberg names Henrik Bunge CEO from April 2027
Henrik Bunge, CEO of Björn Borg since 2014, will become CEO of J.Lindeberg on April 1, 2027. Björn Borg is seeking a successor.
Lululemon appoints Tara Poseley to its board
The last board seat owed to Chip Wilson goes to Tara Poseley, who ran product at Lululemon a decade ago.
Deckers adds The RealReal’s CEO to its board
Rati Sahi Levesque, who was The RealReal’s first employee in 2011 and now runs the company, joins the Deckers Brands board on Dec. 1.
Puma names Arne Arens Chief Commercial Officer
Former Unspun CEO Arne Arens joins the Puma Management Board on Nov. 15 to lead global sales and market strategy.
FP Movement names ex-Nike Kylee Clarke marketing head
The activewear label creates a global marketing role as revenue rises 26% and it plans to grow in Europe.
Nike adds a second finance hire before Q2 2027 results
An insider who knows Nike’s operations takes charge of the accounts while the company books the first Pace restructuring charges.
Lululemon names new brand and strategy chiefs
Ben Hallam, who led marketing at Four Seasons, starts Nov. 9 as Chief Brand Officer. Emily Sunderland follows from BCG on Nov. 23.
Geoffroy Roux de Bézieux named President of Alpes 2030
The ex-MEDEF head, a board member since April, replaces interim president Vincent Roberti on Nov. 2.
X Games hires Paul Asencio as Chief Revenue Officer
Paul Asencio spent 17 years at the New York Mets before UFC and Williams Racing. He starts Nov. 9.
Fanatics names new managing directors for UK and Italy
David Giblin joins from Nike to lead the UK unit; Davide Faloppa steps up from Chief Revenue Officer in Italy.
Mizuno names Mandrakas Sales Rep Sportstyle DACH
Wassilios Mandrakas joins Mizuno from Säck & Nolde on November 1 to lead Sportstyle sales in Germany and Austria.
J.Lindeberg names Henrik Bunge CEO from April 2027
Henrik Bunge, CEO of Björn Borg since 2014, will become CEO of J.Lindeberg on April 1, 2027. Björn Borg is seeking a successor.
Lululemon appoints Tara Poseley to its board
The last board seat owed to Chip Wilson goes to Tara Poseley, who ran product at Lululemon a decade ago.
HR & TALENT MANAGEMENT
Adidas cuts a tech hub in India it built five years ago
Adidas India Tech Cuts: Digital Build-Out Strategy Under Review
Noto Group answers sporting goods two-way talent demand
New UK partners let the firm serve outbound demand from US sporting goods brands, not just inbound demand from Europe.
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Decathlon seeds ownership across the workforce
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
Caitlin Clark is DICK’S first partner: Our analysis
The multiyear deal makes the WNBA star the first athlete partner of DICK’S and Foot Locker, from campaigns to community work.
Wictory AI recruits Olympic athletes as investors
The Vienna AI coaching startup adds a second Austrian sports champion to its backers as it expands into the US.
adidas removed its own logo for Messi’s last match
The jersey carried Messi’s signature mark, and it was on sale 11 days before he wore it in Buenos Aires.
On’s plan is ordinary. Its execution must not be.
Revenue growth slowing to high-teens, wholesale expanding, football and golf as loudspeakers, no loyalty program. On’s easy years are over.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
Ronaldo’s data becomes WHOOP’s best ad
A record eight players are over 40 at this World Cup. WHOOP built a Ronaldo campaign around exactly that.
Cyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
IOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
adidas marketing ops VP Jochen Denninger dies at 57
Jochen Denninger, adidas Vice President of Marketing Operations since 2024, died on August 23 after 29 years with the brand.
DF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Colmar’s Mario Colombo dies at 71
Mario Colombo dies aged 71: Colmar president and Made in Italy ski sportswear figure
Farewell to Nicola Pietrangeli
Nicola Pietrangeli, Italy’s greatest tennis player and a symbol of elegance and joie de vivre, has died at 92.
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