People and HR
Leadership appointments, talent trends, and workforce dynamics shaping the sporting goods industry—tracking executive moves, hiring patterns, skills in demand, plus interviews with industry leaders revealing strategic thinking and organizational culture.
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Worldly appoints Senior VP of Growth
On Aug. 11 Worldly appointed Léyoh Goodall Senior Vice President of Growth, tasking her with aligning the supply-chain platform’s commercial and customer teams around “verified data” – rather than “estimates or averages” – in an era of “tariff pressure, tightening regulation, and multi-tier complexity.”
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Worldly appoints Senior VP of Growth
On Aug. 11 Worldly appointed Léyoh Goodall Senior Vice President of Growth, tasking her with aligning the supply-chain platform’s commercial and customer teams around “verified data” – rather than “estimates or averages” – in an era of “tariff pressure, tightening regulation, and multi-tier complexity.”
adidas names Birgit Kretschmer as next CFO
Kretschmer, a 25-year adidas veteran and outgoing C&A CFO, joins the Executive Board September 1, succeeding Harm Ohlmeyer.
Unisport hires ex-Dick’s eCommerce chief as global CMO
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
PUMA taps Dusan Hamlin to lead global e-commerce
Hamlin’s appointment follows PUMA’s split of its direct-to-consumer business into retail and e-commerce arms.
PFAS-free membrane maker Niber builds toward a brand
Niber Technologies has appointed BRAIND’s Tomas Vucurevic as Chief Brand Advisor to lead its ingredient brand strategy.
Digital Brands Group hires Vuori’s growth exec
David Sosnowski helped drive Vuori’s growth before joining the board of this little-known Nasdaq-listed apparel company.
Anta brand CEO Xu Yang resigns
Anta Sports Products confirms Xu Yang has resigned as CEO of its namesake brand; Lai Shixian named interim CEO.
Gymshark appoints new CTO
Shaun Perkinson succeeds John Douglas. The move comes alongside physical retail expansion and the founder’s move to buy back control of the brand.
HR & TALENT MANAGEMENT
New Balance UK factory gets a garden by a jeweller
London jewellery brand Bleue Burnham, founded by a self-taught gardener, designed the space for New Balance’s 300 UK shoemakers.
Decathlon seeds ownership across the workforce
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
INTERSPORT Schweiz lands top employer ranking
Culture as a retention tool: Intersport Schweiz joins Switzerland’s top-rated employers.
GoPro cuts 23% of workforce in restructuring
The action camera maker is axing nearly a quarter of its global staff as part of a cost-cutting drive timed for Q2 2026.
Asian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
Ronaldo’s data becomes WHOOP’s best ad
A record eight players are over 40 at this World Cup. WHOOP built a Ronaldo campaign around exactly that.
Cyclist turned marathoner launches running label in Leeds
Edmondson raced UK’s Node4-Giordana for years before winning a marathon by 10 minutes.
IOC announces $10,000 grant for every Olympic athlete
Not prize money, not a podium reward: the IOC will pay every Olympic competitor $10,000, starting with Milano Cortina 2026.
She’s a brand…and she´s back at 44
Serena Williams’ return to Wimbledon at 44 as a wildcard has left has left two of key sponsors exposed.
Harry Kane, top scorer and entrepreneur
The £20m Seat Unique raise is the latest move in Kane’s quietly expanding equity portfolio.
When Messi scores, the brand machine fires
A hat-trick against Algeria also activated adidas, Dick’s and a commercial system already in place.
LVMH-backed Champ fund backs Rhoback in $50m debut deal
The new athlete-equity fund backed by LVMH deploys nearly $50m into US activewear brand Rhoback: its first investment.
DF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Colmar’s Mario Colombo dies at 71
Mario Colombo dies aged 71: Colmar president and Made in Italy ski sportswear figure
Farewell to Nicola Pietrangeli
Nicola Pietrangeli, Italy’s greatest tennis player and a symbol of elegance and joie de vivre, has died at 92.
Nike Exec and basketball coaching legend George Raveling passes away
George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media.
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