People and HR
Leadership appointments, talent trends, and workforce dynamics shaping the sporting goods industry—tracking executive moves, hiring patterns, skills in demand, plus interviews with industry leaders revealing strategic thinking and organizational culture.
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When legal advice becomes a self-service product
adidas’s Josef deployment shows how AI legal tools shift compliance from document production to behavioral insight.
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Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
El Corte Inglés appoints new CEO
Eight months after dismissing Bottazzini, Spain’s department store giant names COO Javier Catena as chief executive.
Afydad reelects De la Dehasa
The Spanish sport industry association’s president ran unopposed for the third time, matching the pattern of 2018 and 2022.
PUMA names Mark Langer as new CFO
Former Hugo Boss CEO and Douglas CFO joins PUMA’s board with a mandate to restore profitable growth and investor confidence.
Triathletes’ new chair: former Meta Head of Sport
Former Eurosport CEO and Meta Head of Sport replaces Chris Kermode at the helm of the athlete-owned triathlon body.
Nike loses another innovation chief
Tom Bignall exits Nike’s top innovation role after less than a year – the fourth change in three years – as shares sink to a 12-year low.
On puts co-founders in charge as Hoffmann exits
Co-founders Allemann and Coppetti take operational control at On as Hoffmann exits; Scott Maguire elevated to president and COO.
Deichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
HR & TALENT MANAGEMENT
Decathlon seeds ownership across the workforce
Decathlon Seed offers €2,000 in free shares to eligible staff worldwide, with a three-year vesting period.
INTERSPORT Schweiz lands top employer ranking
Culture as a retention tool: Intersport Schweiz joins Switzerland’s top-rated employers.
GoPro cuts 23% of workforce in restructuring
The action camera maker is axing nearly a quarter of its global staff as part of a cost-cutting drive timed for Q2 2026.
JD Sports brings 10,000 young people to career event
The sports retailer’s JD UP program, launched in 2020, has now reached tens of thousands of young people across the UK, Spain — and is heading to the US.
When Messi scores, the brand machine fires
A hat-trick against Algeria also activated adidas, Dick’s and a commercial system already in place.
LVMH-backed Champ fund backs Rhoback in $50m debut deal
The new athlete-equity fund backed by LVMH deploys nearly $50m into US activewear brand Rhoback: its first investment.
Agassi’s venture signs Jannik Sinner’s coach
The coach of Agassi, Sinner and Halep will support Agassi Intelligence, the AI coaching platform ASE is developing with IBM.
The athlete economy is rewriting the brand playbook
Athletes now own equity stakes, media companies and venture portfolios. For sporting goods brands, the implications go well beyond sponsorship.
Vuori expands its golf range with Tom Holland
A second, more sport-specific golf range shows how the California challenger is building technical credibility beyond lifestyle wear.
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
Gamma Waves – Agnelli returns to sport, but to football?
Ex-Juventus chairman Andrea Agnelli and captain Giorgio Chiellini launch a €100m sports IP and tech fund — with football pointedly absent.
CHAMP: athlete co-investment from L Catterton
Over 250 elite athletes, including NBA star Kevin Durant, take co-ownership stakes in consumer brands under a new L Catterton–Patricof vehicle.
DF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Colmar’s Mario Colombo dies at 71
Mario Colombo dies aged 71: Colmar president and Made in Italy ski sportswear figure
Farewell to Nicola Pietrangeli
Nicola Pietrangeli, Italy’s greatest tennis player and a symbol of elegance and joie de vivre, has died at 92.
Nike Exec and basketball coaching legend George Raveling passes away
George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media.
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