People and HR
Leadership appointments, talent trends, and workforce dynamics shaping the sporting goods industry—tracking executive moves, hiring patterns, skills in demand, plus interviews with industry leaders revealing strategic thinking and organizational culture.
Latest
Former Nike’s women’s marketing VP joins Saucony
Wendy Kula, who led Nike’s North America women’s brand campaigns, moves to Saucony as CMO.
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PUMA names Mark Langer as new CFO
Former Hugo Boss CEO and Douglas CFO joins PUMA’s board with a mandate to restore profitable growth and investor confidence.
Triathletes’ new chair: former Meta Head of Sport
Former Eurosport CEO and Meta Head of Sport replaces Chris Kermode at the helm of the athlete-owned triathlon body.
Nike loses another innovation chief
Tom Bignall exits Nike’s top innovation role after less than a year – the fourth change in three years – as shares sink to a 12-year low.
On puts co-founders in charge as Hoffmann exits
Co-founders Allemann and Coppetti take operational control at On as Hoffmann exits; Scott Maguire elevated to president and COO.
Deichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
Footasylum names Gymshark exec Hannah Mercer CEO
The Gymshark and adidas veteran takes charge at the UK streetwear retailer as it pushes into DACH, the Gulf and new UK stores.
Worldly names VP for human rights risk
Supply chain intelligence platform Worldly taps a 12-year Walmart responsible sourcing veteran as new regulations raise the stakes for social data.
VF Corp names new North Face president
Caroline Brown exits after fewer than two years; Chris Goble to lead the outdoor brand with a commercial and product background.
HR & TALENT MANAGEMENT
GoPro cuts 23% of workforce in restructuring
The action camera maker is axing nearly a quarter of its global staff as part of a cost-cutting drive timed for Q2 2026.
JD Sports brings 10,000 young people to career event
The sports retailer’s JD UP program, launched in 2020, has now reached tens of thousands of young people across the UK, Spain — and is heading to the US.
Amer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
Zalando leads retailer initiative on due diligence data
Eight retailers and two industry bodies streamline human rights reporting with standardized questionnaire and free digital infrastructure.
Kylian Mbappé: footballer, investor
From a French health insurtech to a sailing team and a Ligue 2 club, the Real Madrid forward is operating as a full-fledged investor.
Gamma Waves – Agnelli returns to sport, but to football?
Ex-Juventus chairman Andrea Agnelli and captain Giorgio Chiellini launch a €100m sports IP and tech fund — with football pointedly absent.
CHAMP: athlete co-investment from L Catterton
Over 250 elite athletes, including NBA star Kevin Durant, take co-ownership stakes in consumer brands under a new L Catterton–Patricof vehicle.
How K-pop is selling F1 merch, and why it matters
K-pop fandoms and Gen Z identity are turning F1 team merchandise into a premium category. The sporting goods industry is taking notes.
NIL and athlete wealth management: the new Atlantic divide
JPMorgan, Goldman Sachs and Morgan Stanley are competing for athlete assets. Europe has no equivalent infrastructure.
Messi buys Spanish fifth-tier club UE Cornellà
The world’s most decorated footballer has taken ownership of a Catalan fifth-tier club with a history of producing top-tier talent.
From extreme athlete to platform: Jonas Deichmann’s business model
How Jonas Deichmann turns adventures into a business model and translates reach into partnerships – an analysis.
Curry’s free-agency sneakers hit the auction block
Over 70 pairs worn during Curry’s brand-free NBA season go under the hammer, with all proceeds supporting the Eat. Learn. Play. Foundation.
DF Sport Specialist founder Longoni dies at 83
The Italian entrepreneur who built Longoni Sport and DF Sport Specialist died April 29. His story spans mountain retail, alpinism and community.
Colmar’s Mario Colombo dies at 71
Mario Colombo dies aged 71: Colmar president and Made in Italy ski sportswear figure
Farewell to Nicola Pietrangeli
Nicola Pietrangeli, Italy’s greatest tennis player and a symbol of elegance and joie de vivre, has died at 92.
Nike Exec and basketball coaching legend George Raveling passes away
George Raveling, a former Nike marketing executive and Naismith Memorial Basketball Hall of Fame member, died at the age of 88, his family announced in a statement on social media.
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