People
It's people's business and we cover it. Find here the latest updates about personnel changes and read interviews with influential movers and shakers from the sports business.
Empowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
Puma CEO Arne Freundt: “Puma is the challenger in sports and sports culture”
Puma is facing a crucial year in a difficult market environment. Sharpening the brand profile and raising consumer awareness in two difficult markets is key for the brand in 2024.
Steve Evers: “We want to grow with a capital G”
Intersport International, the global sporting goods retailer, concluded the year 2023 with retail sales totaling EUR 13.7 billion.
Sports Direct launches Outdoor concept, starting in Cardiff
Sports Direct is expanding its offerings and launching a new Outdoor concept, starting in Cardiff, the retail giant’s flagship location.
Interview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
Callaway appoints new Managing Director and President for EMEA region
Callaway has named Ben Sharpe as the new Managing Director and President for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company.
Converse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025.
NewStore has a new CEO
NewStore, a leading omnichannel store solution from Boston, Massachusetts, with offices in Berlin, Germany and Utrecht, Netherlands, appointed Mike DeSimone as its new CEO. NewStore Founder Stephan Schambach will remain Chairman of the Board, ensuring that the company continues to evolve in line with his vision to make omnichannel simple. ...
Crocs announces Terence Reilly as new EVP and President of Heydude
Crocs has announced the appointment of Terence Reilly as Executive Vice President and President of the Heydude brand.Crocs acquired the Italian shoe brand Heydude in February 2022.
Head hires US winter sports marketing coordinator
Head USA Inc. has hired Natalie Dyksterhouse as Winter Sports Marketing Coordinator based at Head/Tyrolia’s US offices in Boulder, Colorado. She will play a key role in developing marketing strategies in the US winter sports market.
XXL appoints former H&M executive Dawid Gosciniak as COO
Norwegian retailer XXL is bolstering its team by appointing Dawid Gosciniak to a newly created role as Chief Operating Officer (COO) for all of XXL’s markets.
Former Nordica president Franco Vaccari has passed away
Franco Vaccari, a former shareholder of the Tecnica Group, passed away unexpectedly on March 11, 2023, at 83, according to Tecnica Group information. Vaccari was one of the most important entrepreneurs in the history of the so-called Sportsystem district of Montebelluna in the Northern Italian Treviso province.
German ski racing icon Rosi Mittermaier passes away at 72
Former German ski racer Rosi Mittermaier has died. With her two gold medals at the 1976 Winter Olympics in Innsbruck, “Gold Rosi,” as she was subsequently known, mesmerized all of Germany. Her family told Bayerischer Rundfunk that Mittermaier fell asleep peacefully at the age of 72 in Garmisch-Partenkirchen on Jan. ...
DC Shoes co-founder and pro driver Ken Block dies in snowmobile accident
Ken Block, the co-founder of DC Shoes, died in a snowmobile accident in Utah. He was 55 years old.
Superfeet supports US track & field athletes ahead of Paris 2024
Insole specialist Superfeet announced its support of several female Team USA hopefuls in their quest to compete in the Paris Games. Leveraging a partnership with Parity, a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet collaborates with seven track and field athletes to share inspiring ...
Converse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025.
Adidas reportedly trying to snatch Jamaica Athletics from Puma
Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA).
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