Latest news
All the latest from SGIE—breaking news and strategic intelligence across the sporting goods industry, updated daily.
Latest Headlines
Salomon’s growth paradox: bigger and greener?
In its 2025 Impact Report, Salomon discloses a 31% revenue surge and a 16% carbon increase in the same year. Its own targets say that’s not good enough.
World Cup 2026 breaks broadcast records in its first week
The 2026 World Cup is reaching consumers at scale not seen since 2018. Five markets, five days, one clear signal for brands.
Tersus CEO Whitcomb: resale runs on economics, not mandates
Peter Whitcomb on why brands now come to Tersus with their CFO, not their sustainability tea
Sport 2000 turns 60. Expertise as competitive strategy
Six decades on, Sport 2000 sharpens its case for specialist sports retail with new formats and a clearer brand identity.
L Catterton in exclusive talks to buy HYROX stake
The LVMH-backed PE firm is close to a deal with Infront Sports & Media, owner of the indoor fitness series.
Lululemon backs a renewable energy fund for China
Lululemon commits capital to wind and solar in China, targeting full renewable coverage across its supplier network by 2030.
Perfect Moment delisted from NYSE American
Perfect Moment will trade on the OTCQB from June 15 after failing to regain stockholders’ equity compliance with NYSE American.
LVMH-backed Champ fund backs Rhoback in $50m debut deal
The new athlete-equity fund backed by LVMH deploys nearly $50m into US activewear brand Rhoback: its first investment.
One in five Hervis stores to close in 2026
Austria’s Hervis is closing 17 stores and has sold all 43 international locations — six months after new owners took over.
After LIV Golf: what Saudi’s retreat means for sport
A decade of billion-dollar bets on sport is being unwound, and the industry that relied on them is only starting to notice.
India’s Reebok revival: 210 stores and counting
Reebok’s India sales have roughly doubled in three years, and the franchise model behind it is a template others are watching
Fairfax Financial buys 1.2m Under Armour shares
Fairfax’s sub-$5 accumulation is a bounded-downside bet on a turnaround still missing domestic execution targets.
The challenger brand that dressed the World Cup’s best story
Behind Bosnia and Herzegovina’s blue shirt is a brand most of the world cannot name. It is also the fourth-biggest kit supplier at this World Cup: meet Kelme.
Frasers Group launches full Accent Group takeover
Frasers Group offers A$316m for full control of Australian footwear retailer Accent Group, days after its Hugo Boss takeover bid.
When brands stop sponsoring sport and start building it
The Satisfy x adidas Circle Pit wasn’t just a product launch. It was an argument that brands, not federations, now set the rules for how sport grows.
Lululemon launches video podcast series in China
The brand’s first video podcast lands on Bilibili, not YouTube. The market choice says more than the format.
TIME100 Sports marks shift to an influence economy
Athletes, owners and podcasters share equal billing in the magazine’s first ranking of who actually runs global sport.
Real Madrid renews adidas and Emirates deals
The adidas kit deal runs to 2034 and the Emirates shirt sponsorship to 2031, with both covering women’s and basketball teams.
Macron adds a sound to go with its identity
The high-end teamwear specialist now has an audio identity to match its product quality
Shoptalk Europe 2026 wrap-up: AI and agentic commerce
The Barcelona event drew 4,500 leaders. Key takeaways on AI adoption, consumer trust and discovery-led commerce.
Agassi’s venture signs Jannik Sinner’s coach
The coach of Agassi, Sinner and Halep will support Agassi Intelligence, the AI coaching platform ASE is developing with IBM.
Ellesse casts British actor to play the Italian
Andrew Garfield’s turn as an “honorary Italian” anchors a three-chapter campaign rolling out through the summer.
World Cup kit in 20 minutes: Sports Direct partners with Zapp
Zapp says 78% of football orders arrive within 90 minutes of kick-off, outside store hours. Sports Direct wants that demand.
Dressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
Europe’s gyms are changing hands fund by fund
VivaGym’s Sparta deal is the latest move in a consolidation wave reshaping budget fitness across the continent.
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
One analyst, two verdicts: adidas up, Nike down
RBC’s Dadhania published both calls on the same day, using a consistent valuation framework, and on the eve of the World Cup.
A World Cup boost? German retailers expect little
Germany’s retail federation polled 400 companies: only sports and food retail expect a real impulse from the overseas event
Frasers bids for all of Hugo Boss
Six months after a boardroom clash, Sports Direct’s parent moves for full control of the German fashion house.
The bonfire we’re no longer watching together
The 2026 World Cup reaches six billion people, but fragmented across time zones, devices and platforms. That’s the challenge for every sponsor.
Footasylum CFO Nick Scott steps down
The UK sportswear retailer says Scott leaves “to pursue new ambitions”; the search for a permanent successor is underway
Decathlon adds cash refund to festival tent return scheme
The cash-back addition tests whether financial incentives can shift festival disposal behavior at scale.
Two more athletes sue PUMA over carbon-plate shoes
Two more elite sprinters filed suits in Massachusetts, with the same counsel as Abby Steiner. Nike faces a parallel case.
Technogym, World Athletics open RUN X registration
Fitness clubs, universities, hotels and corporate facilities can host qualifiers for the first World Treadmill Championship.
Alibaba named UEFA AI and e-commerce partner
Exclusive AI, cloud and e-commerce rights span Euro 2028 and six seasons of UEFA men’s club competitions.
Asics to spin off Onitsuka Tiger
The brand grew 43 percent last year with a 38 percent margin: now it gets its own company.
Intersport adds a fourth C-suite seat
Intersport creates Chief Strategic Brands Partnership Officer role as its executive team grows to four
Patagonia organic cotton: 30 years on
Patagonia went organic in 1996. The rest of the industry didn’t follow.
Acid Running launches first womenswear collection
Acid Running launches its first dedicated womenswear range after three years of development and a £1.07m investment round.
LIV Golf funding crisis: season at risk
Saudi PIF confirmed it will end LIV funding after 2026. Now sources say payments may stop before the season does.
SGIE Daily Digest
Stay informed. Stay ahead.
Every weekday in your inbox.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z