Adidas teams up with a Russian shoe retailer for the World Cup

2018-03-09T00:00:00

Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

SUBSCRIBE TODAY!

View all subscription plans on our subscription page.