Eric Roza, owner of a ten-year affiliate CrossFit gym in Boulder, Colorado and former senior vice president of Oracle Data Cloud, is going to become CrossFit’s new owner, at least at the U.S. level. Further details including the purchase price are missing. Roza described himself as the incoming “CEO and owner” of CrossFit in a post on Instagram on June 24. The announcement follows the departure of Greg Glassman, who co-founded CrossFit 20 years ago. Glassman recently announced his retirement as the company’s chief executive, and that he was selling the national company, after attracting criticism for his comments on the controversial death of George Floyd in Minneapolis on May 28. He was also accused more recently of sexual harassment and workplace sexism in an investigation conducted by The New York Times. Based on a Google spreadsheet, more than 500 affiliate gyms have broken up with CrossFit. In his post, which is also available on CrossFit’s website, Roza wrote: “My view is simple: Racism and sexism are abhorrent and will not be tolerated in CrossFit. We open our arms to everyone, and I will be working hard to rebuild bridges with those whose trust we have lost.” The full text of Roza’s post can be seen at According to Forbes, CrossFit was generating annual revenues of $4 billion five years ago.