iFIT acquires endurance experience company 29029

ifit2021

Utah-based company iFIT, a global brand for connected fitness software, content and exercise equipment (including the brands NordicTrack, ProForm and Freemotion), active in 120 countries, has acquired 29029, a company offering endurance hiking events. The acquisition delivers a new endurance athlete segment to iFIT’s community of over six million members ...

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