Macron has announced a three-year apparel partnership with Fitbook, a virtual community for fitness trainers to promote and manage activities, information and events related to the world of fitness. While Macron specializes in the development and sale of team sports jerseys, it is based in the Italian city of Bologna like Fitbook. In announcing the new partnership, Macron highlighted the importance of collaborating with an innovative platform at a time when the fitness sector is being forced toward a more digitally-oriented evolution. For Fitbook, the partnership with a company with international horizons and renown like Macron is expected to bring international visibility and growth prospects. Fitbook was founded during the Covid-19 pandemic by Fulvio Favaron, a 28-year-old professional fitness trainer and athlete, who is also the company’s CEO.