Vista Outdoor unveils rebranded Sporting Products segment ahead of separation

the kinetic group

Following the separation of its Outdoor Products and Sporting Products segments into two new, independent publicly traded companies, Vista Outdoor is to be rebranded. The new name, logo and NYSE ticker of the Sporting Products segment were unveiled on Aug. 10, in an employee town hall in Lewiston, Idaho.

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.