Nike has released a guide to coaching girls titled How to Get (and Keep) Girls Playing: Strategies for Engaging & Retaining Girls in Sport. The guide was put together in collaboration with We Coach, a sports consultancy run by We Coach L3C, a low-profit limited liability company headquartered in Illinois. For the EMEA region, additional support is provided by the Youth Sports Trust. The guide is based in part on research conducted by the Women’s Sports Foundation and on a report produced by Nike itself, called Coaching Through a Gender Lens. Other material in the guide comes from organizations with similar objectives such as Powerplay of New York; Girls in the Game of Chicago; Kidsports of Eugene, Oregon; PeacePlayers International; and Soccer Without Borders. The guide is available to the public on Nike’s website.