Executive changes

Jordan appoints Shannon Watkins as CMO

2022-05-04T06:03:00

Jumpman_logo.svgz

Shannon Watkins is Jordan Brand’s new chief marketing officer, succeeding Sean Tresvant, who has left to join Taco Bell as global chief brand officer. The former director of brand and marketing for U.S. insurance company Aflac Inc. will begin her duties on May 16. Watkins, who joined Aflac in 2018, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.