Jordan appoints Shannon Watkins as CMO

Jumpman_logo.svg

Shannon Watkins is Jordan Brand’s new chief marketing officer, succeeding Sean Tresvant, who has left to join Taco Bell as global chief brand officer. The former director of brand and marketing for U.S. insurance company Aflac Inc. will begin her duties on May 16. Watkins, who joined Aflac in 2018, ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

Limited Time Offer!

Subscribe today with 50% off your first year. Cancel at anytime

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more