Björn Borg reports strong growth in e-commerce

Björn Borg

While Björn Borg’s consolidated net sales were 165.6 million Swedish kronor (€13.9m) in Q2 2023 compared to SEK 161.5 million (€13.5m) in the same period last year (+3 percent), net sales decreased by 2 percent in constant currency, which can be explained by lower sales in stores due to store ...

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