According to CMDsport, Bodytone International Group appears to have equaled in 2021 its record annual sales of 2020, which amounted to €28.5 million. And the Spanish producer of fitness equipment is looking forward to an even better 2022. Speaking with CMDsport, one of Bodytone’s two CEOs, Joaquín Marín, projected a rise in revenues of 25 to 30 percent for the current year, for a total of €35 to €37 million. Indeed, he believes that 2022 should be the “definitive trampoline” to bounce Bodytone into what he calls the “Champions League” of the world’s top fitness brands. By comparison, revenues for 2019 – before the worst of the lockdowns spurred the home-fitness segment – were €13.3 million.

The current year has nevertheless started slowly in the professional segment, because of restrictions put in place over the sixth wave of Covid infections. However, Marín says that international operators that Bodytone works with are expecting Spain to leap back into action “as soon as the news stops talking about the virus.” He believes the FIBO trade show, in April, could be an inflection point.

Bodytone was acquired in August of last year, as we then reported, by Iberian Sports Retail Group (ISRG), a company that is controlled by JD Sports Fashion and operates JD Sports, Sprinter, Sport Zone and Deporvillage on the Iberian peninsula. Marín says that the integration has been “totally positive” so far. In September, Bodytone left its headquarters in Murcia to reestablish itself alongside the other banners at ISRG headquarters in Alicante.

The acquisition should enable Bodytone to expedite product development. One product in the pipeline is a patented band that corrects a runner’s form through biofeedback. This will be joining the third iteration of the brand’s Smart Bike, which increases connectivity with such apps as Bkool, Swift and Kinomap. Bodytone’s partner in R&D is the Catholic University of San Antonio de Murcia.

ISRG operates more than 500 stores in Spain, Portugal and the Netherlands. Bodytone operates in 40 countries and does its own manufacturing.