Descente’s total sales grew by 15 percent to 76,681 million yen (€589.6m-$698.5m) in the nine-month period ended Dec. 31, 2021, with an increase of 13 percent in the third quarter, leading to an operating profit of ¥4,380 million (€33.7m-$39.9m) against a loss of ¥2,454 million in the corresponding nine-month period of 2020. The gross margin rose to 56.6 percent from 52.9 percent.

Besides its own brand, the Japanese company holds territorial licenses or trademark rights for several western brands. While lagging behind pre-pandemic levels, most of them booked increases during the period. Sales were up by 17 percent for the Descente brand, 7 percent for Le Coq Sportif, 36 percent for Arena and 35 percent for Umbro.

In Japan, where total nine-month revenues reached ¥37.3 billion (€287.1m-$340.2m), sales of the Mizusasa Down increased significantly year-over-year due to a cold December. The company has begun sharing inventory between stores and its in-house e-commerce department. It is aiming to achieve 50 percent of domestic revenues from the direct-to-consumer channel by 2023.

Descente experienced strong sales of styles inspired by the Swiss Alpine National Ski Team in South Korea, where total sales reached ¥36.2 billion (€278.4m-$329.9m). Revenues from its Enerzite running shoes and R-90 golf shoes remained strong. Meanwhile, sales of licensed Umbro shoes and apparel targeting teens and 20-somethings went up, partly driven by the consumer appeal of woven materials in apparel.

Sales in China reached ¥3.12 billion (€24.0m-$28.4m) for the nine months as sales from its joint venture with the Arena brand recovered to pre-pandemic levels.