Columbia Sportswear performed better than expected in the first quarter, despite port congestion problems in North America. Net income reached $55.9 million, jumping from $213,000 in the year-ago quarter, when the pandemic first hit the company. Revenues gained 10 percent to $625.6 million, including a 20 percent rise in DTC sales to $290.2 million, with e-commerce climbing by 35 percent.
The Columbia and Sorel brands grew by 12 percent and 20 percent, respectively, while Mountain Hardwear and prAna declined. In constant currencies, sales jumped by 18 percent in EMEA, with a high-teens growth in direct sales, while distributor revenues doubled due to shipments delayed from the fourth to the first quarter. China grew by more than 70 percent.
Based on these strong results and an improving order book, the group raised its full-year guidance and now expects revenues to reach between $3.04 and $3.08 billion, with all its four brands posting sales gains in 2021 and similar growth for footwear and apparel. It is budgeting net income of $271 to $288 million, as compared to a prior forecast of $250 to $270 million.
The management said that OmniHeat Infinity will be the largest platform launch in the company’s history, with a digital and social media-focused global marketing campaign. Due to be introduced in the autumn, the technology is designed to increase the insulation power of a garment by reflecting the body’s own heat. More in the Outdoor Industry Compass.