Ecco has remained financially strong despite last year’s Covid-related challenges. The company reported sales of in 2020, down 19.7 percent from €1.36 billion a year ago. It made a pre-tax profit of €44.7 million in 2020, down from €195.8 million in 2019, on 19.7 percent lower revenues of €1.09 billion. Ebitda declined 54 percent from 2019 to €119 million. The direct-to-consumer business continued to progress, with net sales from retail and e-commerce combined growing 2 percent, supported by strong online sales growth of 34 percent and the acquisition of stores. Despite the exceptional circumstances in 2020, Ecco continued to invest heavily in its distribution, acquiring, for example, the business in Russia and a large number of Ecco brand stores in the Middle East and the Netherlands. Large investments were made in digital platforms, advanced marketing capabilities and infrastructure for product innovation. Investments in 2020 reached a record high of €195 million. The top priority for the Danbish family-owned footwear company was to ensure the safety of the brand’s 21,000-plus employees worldwide, as well as consumers, Ecco said in a press release. The Covid-19 outbreak prompted the company to take early action to restrict travel, office and factory visits and close stores. Continuing Ecco’s longstanding efforts to create an increasingly sustainable footprint, efforts were taken a step further with a set of ambitious environmental targets. By 2030, the company plans to be operating with renewable energies and to use only bio-based chemicals and closed water loops in its tanneries.