SGI-DHO, the European organization that stands for the Sporting Goods Data Harmonization Organization is focusing on the further development of the FEDAS Key, for which it is responsible, in the “training/fitness” and “travel/outdoor equipment” categories. It has already adjusted the bike category and developed a new classification for “virus protection equipment.” Since the beginning of 2020, SGI-DHO is led by Erika Schuh, a data analyst at Sport 2000 International. She is aided by a new back office manager, Maria Seljeson, who works for Intersport International Corp. The organization cooperates with important industry partners including Nike, Adidas, Puma, Amer Sports and the European Outdoor Group.