Li Ning is reportedly building a ski resort of its own in the Shanxi province of China. According to a recent report by Bloomberg, China is experiencing a real skiing boom. The country's government is investing heavily in winter sports infrastructures in view of the Winter Olympics in 2022, which will be hosted by Beijing, and the Chinese middle class is now being encouraged to take skiing and ice hockey training classes. Meanwhile, the number of ski resorts more than doubled from 270 in 2010 to 568 last year, according to a report by Beijing Carving Ski Group, quoted by Bloomberg. The Chinese government intends to boost revenues from winter sports and related sectors to about $6 billion, and to get 8 million people to participate in winter sports by 2022.

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