Bicycle sales in Italy have jumped by 60 percent since bicycle shops reopened after the lockdown on May 6, as compared to the same period of 2019. According to data released on June 9 by Ancma (Associazione Nazionale Ciclo Motociclo Accessori), the sector’s trade association, Italians bought 540,000 units in that period. In May alone, they purchased 200,000 more bicycles than in May 2019. Consumers have been encouraged by government incentives for the purchase of bicycles, which have been introduced in view of limiting the number of people who use public transport. The incentives are only available to the residents of regional or provincial capitals, of cities with more than 50,000 inhabitants, including the 14 “metropolitan cities” of Bari, Bologna, Cagliari, Catania, Florence, Genoa, Messina, Milan, Naples, Palermo, Reggio Calabria, Rome, Turin and Venice. On the other hand, according to Ancma, the sales growth was registered homogeneously across the country, also in the less populated areas that do not benefit from the incentives.