Sports Direct has been ranked as the U.K.’s worst sports shop, according to a survey conducted by a consumer specialist agency, Which? The poll asked 10,909 members of Which? and the general public in November about their most recent experiences of purchasing outdoor and sporting equipment at 29 of Britain’s biggest sporting goods retailers, from specialists like Sports Direct and Halfords to generalists like John Lewis and Marks & Spencer, among others. Sports Direct finished at the bottom of the table. Mike Ashley’s chain scored only two stars on a number of measures including product guarantees/warranties, and two stars only also for its Covid-19 response. Which? had asked shoppers to rate stores and websites about how well they communicated information related to the pandemic such as social distancing, delivery delays and queueing systems. Alongside Sports Direct, which received a customer score of 65 percent, the bottom six also included (67 percent), Littlewoods (67 percent), American Golf (68 percent), House of Fraser (69 percent) and Debenhams (69 percent). On the other hand, Rohan, the British outdoor and travel clothing specialist, came at top of the table, receiving a customer score of 87 percent. Rohan scored five stars out of five on product quality, staff helpfulness and its guarantee.