Plimsoll, a financial consultant in the U.K., estimates that one out of five companies in the British sports and leisurewear sectors could change ownership as a consequence of the current economic climate. The consultancy identified 78 companies sitting on a sizeable cash reserve, which is not very productive due to low interest rates. It said that the British sports and leisurewear market was one of the most fragmented in the country, but it was likely to go through a round of consolidation, since many companies were in a position to cheaply buy up significant chunks of market share. Plimsoll identified 129 companies with a turnover of more than £1 million (€1.1m-$1.6m) per year that are particularly interesting targets for a takeover.