Nike has announced the release of a book that offers a behind-the-scenes insight into the company’s design philosophy. The 320-page book, described by the brand as a “first-of-its-kind publication,” is entitled Nike: Better is Temporary and is published by Phaidon. The book’s title is drawn from a conversation between the book’s author, Sam Grawe, and Nike’s chief design officer, John Hoke, who said: “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best,’” Nike reveals in the announcement. The book features five chapters. Chapter 1, “The Voice of The Athlete,” explains how close collaborations with elite athletes enable furthering the company’s research, innovation and design. Chapter 2, “Design That Speaks,” presents a selection of iconic Nike ad campaigns and brand designs. Chapter 3, “Dream With Us,” explores Nike’s commitment to cultivation of relationships across athletic and creative fields to accelerate innovation and design, from its partnerships with legendary athletes to its relationships with renowned creatives. Chapter 4, “Opening the Aperture,” highlights Nike’s inclusion efforts, in accordance with its mission to “Bring Innovation and Inspiration to Every Athlete in the World.” Finally, chapter 5, “Playground Earth,” is an insight into Nike’s efforts in the area of sustainability and the initiatives that have resulted in product innovations, such as Nike Air technology, Flyknit, Flyleather, Nike Grind, Space Hippie and Move to Zero products. The book will be released on Jan. 25, 2021 on the Phaidon website and at selected retailers.