Product & Marketing

Adidas presents fashion-forward LFSTLR collection

2023-09-14T09:50:00

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Supporting the growing Blokecore fashion trend, Adidas has unveiled its new LFSTLR jersey collection featuring the third jerseys of the 23/24 season from some of its leading clubs, reinterpreted as fashion-forward lifestyle streetwear. LFSTLR, the “most wearable soccer jersey,” blurs the lines between soccer performance and streetwear culture. The collection ...

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