Product & Marketing

Decathlon and NBA announce extended merchandise partnership

2023-10-05T05:34:00

Decathlon

Decathlon and the National Basketball Association (NBA) have announced a multiyear expansion to their existing merchandising partnership, encompassing a more comprehensive offering of officially licensed NBA products in Africa, Asia, Europe, the Middle East and Latin America. Decathlon was named official NBA licensee in January 2021. The sporting goods retailer ...

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