Product & Marketing

​Google becomes FIBA’s first global partner of women’s basketball

2022-08-31T14:37:00

The International Basketball Federation (FIBA) has announced Google as the first-ever global partner of Women’s Basketball and the FIBA Women’s Basketball World Cup. The partnership will debut with the FIBA Women’s Basketball World Cup in Sydney on Sep. 22, where the technology giant will be the exclusive presenter of the ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.