Product & Marketing

NBA sponsorship revenues for the 2022/23 season hit $1.66bn

2023-10-21T08:46:00

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The National Basketball Association (NBA) posted record sponsorship revenues of $1.66 billion during the 2022/23 season, representing a 1.3 percent increase from the previous year, according to a study by Chicago-based sponsorship consultancy IEG. The figure, reported by Forbes, includes league, team and venue sponsorship rights fees while it excludes ...

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