Product & Marketing

New brand identity and new products for avalanche airbag pioneer ABS

2020-09-28T08:35:00

ABS_A.Light_slate_01_629.00EUR_02

SpinCapital, the Munich-based owner the ABS since 2017, is reinventing the well-known avalanche airbag brand founded in 1985 with a new strategy, a new brand identity, new products, a digital offensive and stronger trade marketing.The founder of SpinCapital and chief executive of ABS, Stefan Mohr, is responsible for the newly ...

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