Nixon has introduced the High Tide, a new tide watch tailored to the needs of surfers and made from upcycled ocean plastics. The High Tide, which is at the top of the Californian brand’s collection of tide watches, follows Nixon’s redesigned H2O Yeah! collection of bags made with recycled ocean plastics. The reclaimed materials are shredded, cleaned and combined with a proprietary formula to restore the original integrity of the plastic. The material is then processed in a Swiss laboratory to achieve the structural integrity for the watch cases. The launch of the new watch coincides with the introduction of 100-percent recycled and recyclable packaging for the brand’s entire future collection of sports watches.