Product & Marketing

Puma brings two strategists to the chessboard

By 2023-12-18T15:37:00

Puma x Magnus x Pep-7

Puma has teamed up with Manchester City and Chess.com to publish an exclusive conversation between Spaniard and soccer coach Pep Guardiola and Norwegian and chess player Magnus Carlsen. The Puma ambassadors talked about memorable moments from their careers, explained strategies and tactics in both sports and shared tips and tricks ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.