Puma has joined forces with Ferrari to launch the ION F footwear, defined by the German sports brand as “fusion of Sportscars and fashion design.” The design of the Ferrari ION F sneakers by Puma, which are part of Ferrari’s new fashion collection, takes inspiration from the shape and curves of the iconic Ferrari cars, which have been studied and ultimately turned into wearable items, said Puma. More specifically, the design of the new capsule collection was inspired by the aerodynamics of the Ferrari SF90 Stradale, translated directly into the footwear. The shape of the reflective TPU panel in the rear of the shoes, for example, wrapped by a PU foam, is inspired by the dynamic front spoiler of the SF90.

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