Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. According to reports in the Italian sports newspaper Corriere dello Sport – Stadio, Reebok has now become the front-runner in the contest for a technical sponsorship agreement with the Italian Serie A football club. There is no certainty at this stage about Reebok’s future ownership, but such a move would signal its return to the team sports sector.