The total value of sponsorship across the top five leagues in 2020 stands at more than €3.3 billion, according to KPMG Football Benchmark. The report takes into account partnerships across England’s Premier League, Germany’s Bundesliga, La Liga in Spain, Italy’s Serie A and Ligue 1 in France. Regarding where the money comes from, companies in the Middle East are top of the list, followed by firms from the U.S., Germany, Japan and the U.K. Within the top five leagues, the Premier League generates €832 million per year in front-of-shirt and kit sponsorship income, almost twice as much as its nearest rival, La Liga, which stands at €436 million. The study also highlights the internal disparity between elite and smaller clubs in terms of sponsorship deals. In the Premier League, the top six clubs – Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur – account for 83 percent of the total annual shirt and kit sponsorship value. In the Spanish Liga, Real Madrid and Barcelona alone account for a combined 80 percent of the €436 million generated each year.