Sergio Tacchini has expanded its exclusive and perpetual licensing deal with its French-based distribution partner, Movin, creating a joint venture for the production, distribution and marketing of most of its products in eight European countries, the Middle East and North Africa. Glasses, watches and fragrances developed under the brand are excluded. The European countries covered by the deal are France, Belgium, Luxembourg, Germany, Austria, Switzerland, the U.K. and Russia. Founded more than 20 years ago in the south of France, Movin started its relationship with the Italian sportswear brand in 2011 by handling the North African market, which it knew well. The brand’s U.S. licensee, Stefano Maroni, took over Sergio Tacchini along with other American investors two years ago from its previous Chinese owner, Billy Ngok.