Telemark Sport, the Norwegian distributor of Beerenberg and Fit to Move ski apparel and equipment brands, was renamed Active Brands at the start of 2009. The company, which aims to grow the Beerenberg brand in Norway, has appointed John Inge Gulikstad, founder of Elite Sport, as head of marketing. The company generated 10 million Norwegian kronor (€1.1m-$1.4m) in 2008, and targets four times more within three years by taking on several new brands.