X-Technology is terminating its 20-year production, licensing and European distribution agreement with Trerè Innovation, the Italian company that has been manufacturing its X-Socks and its X-Bionic lines of knitted garments. The license has already expired, but X-Technology has agreed to extend it to service deliveries of the winter 2018/19 collections to the clients for a smooth transition.

The Swiss company is going to make use of another Italian factory equipped with high-precision, 120-needle knitting technology, operated by a different contractor, Norman, that works for other brands. It will allow the company to present a more sophisticated, high-collection of running, fitness and cycling garments for spring 2019, called X-Bionic 4.0. Using finer filaments, it will improve capitally activity for sweat and temperature regulation, with faster cooling, according to X-Technology.

For its part, Trerè is trying to rebound from its divorce from X-Technology by using its own manufacturing operations to launch its own brand of sports clothing. Presented at Ispo Munich at a stand in the same hall as X-Bionic, it is called UYN for “Unleash Your Nature.” Using natural materials, it stands for a functional line that is meant more for wellness and comfort and less for compression and performance like X-Bionic. Trerè is proposing it to its current sales force.

In 2012, X-Technology had already reduced the scope of Trerè's distribution license from the whole world to Europe. After working for a while with Lowa in Germany, Trerè has been handling important markets like Germany, Austria, Italy and the U.K. directly and through agents, while working in other markets through distributors.

X-Socks and X-Bionic are currently distributed in about 2,500 points of sale throughout Europe including about 530 in Germany, 580 in Switzerland and 480 in Italy. Sales have been going up steadily in recent years. They reportedly reached more than €100 million a few years ago, but the company declines to discuss its current performance.

The Swiss company is now planning to go direct to the trade in Germany and Austria, and to take over the distribution from a long-time local partner, Pilz International, which also sells Lowa shoes. The Swiss company is reviewing all the present distribution agreements in Europe before next May's international sales meeting for the spring/summer 2019 season. Some distributors of X-Bionic, like BM Sportech in Spain, have already agreed to continue to work with X-Technology.

X-Technology was previously concentrating on R&D, product development and marketing for its brands in Europe. By taking things into its own hands, the company has decided to make use of a new ERP system to improve production planning, logistics and deliveries, and to appoint new managers.

It has hired Sandra Künzler, who formerly worked for Adidas, Red Bull Racing and G-Star Raw, as head of international sales. Another new recruit is Robert Bélanger, a former investment banker, who will be serving as chief financial officer. Another expert, Angel Muñoz, will supervise IT and e-commerce. They will all report to Patrick Lambertz, who is taking over most of the responsibilities of his father and the founder, Bodo Lambertz.

X-Technology will take over X-Bionic's sponsorship of the Swiss ski team from its Swiss distributor. The brand was also sponsoring the Austrian and German teams, but these contracts are likely to be transferred to Trerè.

Trerè will continue to act as a contractor for other brands as it did in the past with the likes of Adidas, W.L. Gore and Harley Davidson. It will continue with a five-year-old European license for Jeep sportswear. It will also try to develop a new line of clothing for urban mobility, called FOR.BCY, which it recently took over from a designer.