DTC & E-Commerce

Frasers Group to introduce loyalty scheme across all brands

2023-04-28T13:36:00

frasers

Frasers Group, the owner of Sports Direct, is set to launch a new membership program called Frasers Plus in the U.K. market. Speaking at the World Retail Congress in Barcelona on April 26, Frasers Group’s chief executive, Michael Murray, described the solution as the retailer’s version of Amazon Prime. Frasers ...

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