DTC & E-Commerce in the sporting goods market

Here is everything you need to know about e-commerce and the sporting goods industry. We provide you insights about how brands and retailers are building-up their E-Commerce and DTC business, analyze KPI's, benchmark key players, explain important legal aspects, provide case studies and best practises, and interviews with the key players. 

C-Suite Interview


Private Sport Shop and SportPursuit merge to form Sportscape Group

CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.


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Facts & figures on E-Commerce and DTC

  • dtc-sales-in-from-total-net-sales

    DTC sales of five major sports brands

    This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.

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    Analysis: The 10 major European sports retailers online

    The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.

  • dtc-sales-growth-2021-sports-brands-updated(2)

    DTC Sales Growth 2021

    This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry. 


VBER Guidelines and Regulation provided by the EU

Vertical Block Exemption Regulation -
VBER 2022: Guidelines for the new EU-wide distribution law


This article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.