Fila is entering the German marketplace business through Heyconnect, a start-up in Hamburg that helps brands establish an online presence. Heyconnect will be serving as the sports brand’s hub for the marketplace business, logistics, partner management and brand development in the country. Fila’s German foray is beginning with the e-tail platforms of About You, Görtz, Otto, Mirapodo, Schuhe24.de, SportScheck, Van Graaf and Zalando. Fiege Logistik, headquartered in Greven, acquired a stake in Heyconnect last year.