Nike has opened a concept store, called “Nike by Haussmann,” on the third floor of the Citadium lifestyle-oriented department store at 50-56 rue Caumartin, near Boulevard Haussmann in central Paris. The 615-square-meter mono-brand store occupies the totality of the floor space. Although it offers both men’s and women’s products from the American brand, it has mainly been designed for the female consumer. It features, for example, the Nike Bra Fit service, a technology that uses in-house-developed machine learning and artificial intelligence to customize a consumer’s sports bra.