Nike reviews changes in its distribution apparatus

Nike

On Jan. 19 Nike published a run-down of the changes it has made to its supply chain since mid-2020, when “consumers across all segments immediately shifted to digital engagement.” The company refers to this digital direct-to-consumer (DTC) operation as the “Sole Train” – no doubt a punning reference to Soul ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more