DTC & E-Commerce

Superdry looks to social media and other strategies to revive brand after losses widen

2020-09-22T15:11:00

The U.K.-based brand of street- and activewear is expanding its use of social media “influencers” to drive sales ahead of the launch of its autumn/winter collection. Its action in this area led last year to a 14 percent increase to 3.2 million in the number of followers on social media ...

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