Fans of Rapala can now shop in the comfort of their own homes. The maker of fishing lure, knives and other products has gone live with its new e-commerce site, rapala.com, carrying 10 of the company's brands. The site was designed on the Demandware Commerce platform.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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