Technology
Analysis and advice on how technology (a.o. AI, Blockchain, Metaverse, NFT, Web3, Artificial Intelligence, VR/AR, Software, Retail technology, Logistic/Supply Chain technology) is disrupting the sporting goods industry and creating new opportunities. This contains technologies that affect the sport itself but also the business.
Forbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
JD Group brings Fluent Commerce to Hibbett USA
JD Group is rolling out Fluent Commerce’s distributed-order-management (DOM) solution across Hibbett’s thousand or so US stores to power omnichannel fulfilment.
OpenAI adds 'shopping research' to ChatGPT
ChatGPT now offers a “shopping research” tool that helps users find, compare and choose products via conversational AI — available on all plans during the holiday season.
Nike unites product, design and innovation teams.
Nike consolidates Innovation, Design and Product teams across Nike, Jordan and Converse to speed up athlete-focused development amid financial headwinds.
RebuilderAI wins dual CES awards
RebuilderAI’s VRING:ON platform wins CES 2026 honors in FashionTech and AI for transforming design-to-manufacturing workflows.
Flytec’s Fly Together event reshapes outdoor industry collaboration
When innovation leaves the showroom and steps onto the trail, collaboration takes on a new form. At Fly Together 2025, Flytec transformed the hills of Annecy into a living lab for co-creation.
Must read
Digital Payments and e-wallets: An overview about PayPal and co
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
Intelligence, analysis and advice for the global sporting goods industry.
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